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Tuesday, April 01, 2014

How to Build a Powerful and Enduring Brand

Written by  Duane Bailey

Howard Schultz, the Chairman and CEO of Starbuck's, once said "The most powerful and enduring brands are built from the heart."

I added a Pin that included this quote to the 'Brands I Love' board on my Pinterest account a few months ago. Since then, I've garnered 8 likes and over 50 repins.

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The Pin, which featured an inspirational message about life, provides us with a simple illustration of how branding often imitates life. As in life, we are drawn to brands that are sincere and authentic. Powerful and enduring brands, like people, are not simply imitators content to blend in with the crowd. They stand out. They differentiate themselves through innovation.

If you want to build a powerful and enduring brand, stop trying to find yourself. Start creating. And do it from the heart.

Duane Bailey

Duane Bailey

Duane Bailey is a regular contributor to The Chief Storyteller® online conversation. He has helped organizations of all sizes drive growth in revenues and market share through the development and delivery of key business messages that resonate with target audiences. He holds an MBA in International Business and a BS in Marketing. He brings 28 years of experience in marketing communications and high technology sales.

Website: www.TheChiefStoryteller.com E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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