Howard Schultz, the Chairman and CEO of Starbuck's, once said "The most powerful and enduring brands are built from the heart."
I added a Pin that included this quote to the 'Brands I Love' board on my Pinterest account a few months ago. Since then, I've garnered 8 likes and over 50 repins.
The Pin, which featured an inspirational message about life, provides us with a simple illustration of how branding often imitates life. As in life, we are drawn to brands that are sincere and authentic. Powerful and enduring brands, like people, are not simply imitators content to blend in with the crowd. They stand out. They differentiate themselves through innovation.
If you want to build a powerful and enduring brand, stop trying to find yourself. Start creating. And do it from the heart.