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Tuesday, December 04, 2012

Imagine Your Story in Pictures

Written by  Duane Bailey

Imagine we are meeting for the first time. To get to know you better, I ask you to tell your story. You can probably think of a thousand words that would give me an idea of who you are and what you are about, right?

Now imagine I ask you to show me your story – with rich visual images and few, if any, words. Which pictures would you use? How would you arrange them? What would you want them to show about you, your organization or your brand?

One of the easiest tools for doing this is Pinterest – the social sharing site that allows you to tell your story with pictures. In its simplest form, Pinterest is an online pin board where members have the ability to “pin” images, videos and other objects to their boards and then share them with others via social networking.

To see how Pinterest can be used to show (and tell) your story, consider the example of my Pinterest page. These words – “Find your ‘True North.’ Award-winning marketing and sales leader, social media pro, fitness enthusiast and outdoor explorer who will move you forward” – appear in the "About" section of my page and tell my story. My profile picture and those in the boards below it – Fun and Fit, Brands I Love, Places to Go and Nature – provide you with a visual image of me and my story.  


Now...imagine your story in pictures.

For other insights on using visual images for business storytelling and branding, please see:
• What Does Customer Loyalty Look Like for Your Brand?
• A Thing of Beauty Is a Joy Forever
• Using Images to Compel People to Action

Duane Bailey

Duane Bailey

Duane Bailey is a regular contributor to The Chief Storyteller® online conversation. He has helped organizations of all sizes drive growth in revenues and market share through the development and delivery of key business messages that resonate with target audiences. He holds an MBA in International Business and a BS in Marketing. He brings 28 years of experience in marketing communications and high technology sales.

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