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Tuesday, February 08, 2011

How Business Storytelling Helps Leaders Communicate Their Vision

Written by  Duane Bailey

When I was a Scout Leader, I used to tell the story of British architect Sir Christopher Wren and how he had volunteered his services to help plan and oversee the construction of one of the world’s largest cathedrals in London. I liked telling this story because it serves as a great example of what happens when leaders successfully communicate their vision…and when they don’t.

On one occasion, he asked three separate stonecutters the same question, “What are you doing?” The first one responded with, “I am cutting this stone.” The second one answered, “I am earning my three shillings per day.” And the third stonecutter, the one who was able to articulate the vision of his leader, responded, “I am helping Sir Christopher Wren build this magnificent cathedral.”

The next time you are leading a new business initiative, try sharing this story or one like it with the people you are leading. Use it to help them understand the importance of their individual contributions to the organization’s overall success. Show them the purpose behind the plan – the big picture, if you will.

By using business storytelling to communicate your vision, you’ll be turning your stories into results you can be proud of.

For related posts on business storytelling, please see:
- Ignite Passion With a Good Business Story
- Business Storytelling for Social Media
Storytelling Is Essential to Great Leadership 


Duane Bailey

Duane Bailey

Duane Bailey is a regular contributor to The Chief Storyteller® online conversation. He has helped organizations of all sizes drive growth in revenues and market share through the development and delivery of key business messages that resonate with target audiences. He holds an MBA in International Business and a BS in Marketing. He brings 28 years of experience in marketing communications and high technology sales.

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