Bog header

Authors

Ira Koretsky
(click for all of Ira's posts)
Duane Bailey
(click for all of Duane's posts)
Guest Bloggers
(click for all of our posts from guest authors)

 

Archive

« April 2016 »
Mon Tue Wed Thu Fri Sat Sun
        1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30  
If you were to watch the brand new advertisement from car sharing service Lyft, you might be tempted to dismiss it as absurd and ask "What's the point?" I think the problem lies with the timing of the message. Lauren, the protoganist, exits her car and uses her mobile phone around :45 seconds. That's 45 seconds folks... of waiting to get to the point of the commercial. The key message, "Riding is the new driving," appears shorly therefater at the :55 second mark.  In today's whiplash society of ad to ad to email subject line back to banner ad and…
Monday, April 18, 2016

Just Be Nice with Your Words

Written by Ira Koretsky
Negative words, whether used on purpose or by accident, can have a big impact on your audience. Potentially, an impact you did not want or plan for. Imagine you are work. Think about when you hear someone say something negative about a co-worker? Or when someone says something critical about a work product such as a report? How does the negativity color your world about the person and the organization? Do you ignore it? Distance yourself from the person? Or even, offer excuses for him/her? Whatever you say or write, we believe at The Chief Storyteller that whenever possible, be…
I'm honored to be delivering the opening keynote for the 15th Annual Departement of Energy (DOE) Small Business Forum & Expo in Atlanta May 23 to 25. My topic is "Awaken the Storytelling Giant in You."Description: What if the right story inspired your company's targeted program, site office, or laboratory to add your company to their team? What if the right story persuaded the small business program manager to invite you to hear your ideas and company's capabilities? What if the right story prompted the small business program manager or contracting officer to recommend your company? What difference could that…
The art of the “pause” – knowing when to use a short pause or long pause – offers a lot of benefits to speakers, presenters, and trainers alike. Everybody reads at a different speed. Everyone listens at the same speed. Everyone comprehends in a different way. Pausing helps smooth out the learning speed bumps. Here are a few benefits of employing effective pauses. Pauses…a) Are an elegant way to emphasize points b) Give your audience important moments to process what you sayc) Enable your audience to catch up, especially if you are a fast talkerd) Make you appear more confident,…
Monday, March 14, 2016

Write it Down Before You Forget

Written by Ira Koretsky
Our short-term memory is very short. Experts vary in their opinions sharing a range of 20 to 30 seconds. Whatever the right number of seconds, it really does not matter. If you are like us, you forget the unimportant to the important. Think about when you are a in a meeting and an idea pops into your head. How often do you forget the idea? Or forget that important item your client asked about? Or…you get the idea. Anytime you have an idea/thought you know you want to remember, write it down. To aid in recall, remove all judgment, your…
You've been tasked with drafting a social media strategy for your brand. Initially, your goals are to build your company's reputation and raise brand awareness. As the brand takes hold in the market, your goals will include increases in customer engagement, conversions (a.k.a. sales) and loyalty. Public relations? Marketing? Or both? Is there a difference? Too often, these terms are used interchangeably – without a real understanding of the role each brings to your brand. One, public relations, is about building reputations and raising awareness among members of your target audience. The other, marketing, is about converting that audience into…
<< Start < Prev 1 2 3 4 5 6 7 8 9 10 Next > End >>
Page 1 of 174
cccam | Phen375 weight loss pills 2016