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Ira Koretsky
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Duane Bailey
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I've spent a good portion of my sales and marketing career on the front lines of a handful of successful rebrands – post-divestiture AT&T in 1984, spin-off Lucent Technologies in 1996 and start-up Avaya in 2000. My job was to maintain our momentum in the market (i.e., achieving sales growth and profitability targets) while helping customers to understand the impact of the rebrands (e.g., new name, brand promise, values, message and image) on them. Customer feedback varied and opinions were strong, as you might expect when a brand whose heritage spans more than a century of innovation and reliability undergoes…
Tuesday, April 08, 2014

Making a Difference...One Step at a Time

Written by Duane Bailey
Change. Transformation. Making a difference. These words evoke feelings of empowerment and optimism. The power to make a difference lies within each of us. And it happens one step at a time. It starts with one person and it spreads to many. I saw it happen one recent Saturday morning, while I was picking up trash along the banks of Four Mile Run River in Arlington, Virginia. Like hundreds of others who had volunteered for the 26th annual Alice Ferguson Foundation Potomac River Watershed Cleanup across the District of Columbia, Maryland, Pennsylvania, Virginia and West Virginia, I wondered how much…
Howard Schultz, the Chairman and CEO of Starbuck's, once said "The most powerful and enduring brands are built from the heart." I added a Pin that included this quote to the 'Brands I Love' board on my Pinterest account a few months ago. Since then, I've garnered 8 likes and 43 repins. The Pin, which featured an inspirational message about life, provides us with a simple illustration of how branding often imitates life. As in life, we are drawn to brands that are sincere and authentic. Powerful and enduring brands, like people, are not simply imitators content to blend in…
Since I was a little kid, I can remember fondly playing Monopoly over the years with family, friends, colleagues, and strangers. Every time. Every time there was a twist on the rules. If I was a gambling man, I would hazard a guess that I never followed Monopoloy's written rules. When I learned that Hasbro is revitalizing the Monopoly brand through a clever social media campaign, I read with interest. Hasbro created a Facebook page where anyone can post and vote on their favorite "house rules." These are rules made up by individuals to suit personal styles of play. The…
Spring is here. In my suburban neighborhood, homeowners are turning their thoughts toward their yards. Thatching, fertilizing, edging and Spring planting are all seasonal maintenance activities required for greener lawns, vibrant flower gardens and attractive landscapes. Anyone who has ever had a yard will tell you these results don't just happen; they require constant effort and regular upkeep. Spring is also a great time to think about your professional network. Our professional networks require regular upkeep, too. In the absence of regular nurturing, connections grow old and relationships fade away. Now is a great time to revitalize your network with…
Here is more scientific proof that great visuals are integral to great presentations.  You need both. You need great stories, great messages, great content. And you need to ensure your PowerPoint/Keynote are also done well to ensure your audiences remember and act on what you say. "As it turns out, there is merit to the Chinese proverb 'I hear, and I forget; I see, and I remember,'" says graduate student James Bigelow. James and his colleague Amy Poremba PhD recently published "Achilles’ Ear? Inferior Human Short-Term and Recognition Memory in the Auditory Modality" in the Journal PLOS ONE, which "features…
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