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Ira Koretsky
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Duane Bailey
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Last year I had the honor and priviledge to co-present a program on messaging and the media with Paul Brandus. I'm not easily impressed. I was after working with Paul. I've met a lot of journalists over my career. He has a insightful grasp of the business side of journalism. And he wants the interviewee to be successful, really successful.  After receiving my invite to his book launch party, I asked him if I could share it and invite othes. "The more the merrier," he said. Come out and join us on Tuesday 29 September. The reviews list reads like…
Here's a total revision to of one of our more popular posts published a few years back (67 Tips for Using LinkedIn to Help You Find the Job You Want). I categorized the tips, added several, and removed the outdated ones. Suggestions, feedback, your favorite tips?  Please let me know in the comments. -------------------- If you were not aware, LinkedIn is the number one business social media site in the world. Today, there are over 380,000,000 members with an average of 5,000,000 joining every month. Some interesting statistics: - Officially launched on May 5, 2003. - 4,500 members as of…
I met Jeffrey Ehrenkrantz through an Army veterans LinkedIn group. He is working an awesome project helping both our veterans and national parks. Here is more information about the 59 Veterans Project. They are expanding their core team and seeking veterans interested in this journey of video discovery. ---------------------- Join The 59 Veterans Project on an epic journey of education and discovery that will be created by U.S. Veterans training for a new career in 4K ultra high definition and 3D high-definition videography. The result will be a series of half-hour programs featuring each of America’s 59 National Parks. Utilizing…
The content we produce – spoken and written words, PowerPoint decks, images, videos, memes, charts, infographics, etc. – tells a story about the importance of establishing a relationship between us and our target audience. The story we tell should be a compelling one that accelerates our success at driving sales and revenue. After all, we're all selling something and our goal is top-line growth. An effective content marketing strategy, then, should be laser-focused on the needs of your target audience – identifying those needs, aligning with them and providing evidence that what you're selling can address those needs in a…
A few days ago I received this form-letter LinkedIn invite (see picture below). I'm sure you get these...while sometimes fun to read, they have a variety of "bad" characteristics, some more than others. And to me, they really hurt your credibility. And always end up being deleted. At The Chief Storyteller®, we often find if there is one error, there are at least three more errors. The "Hi Ellen" greeting is what first caught my attention. Second, where was the personalization and more specifically, the relevance to me? What does "mutually benefit from connecting" mean? Here is a list of…
Monday, August 17, 2015

Get a Translator for Xie Xie’s Sake

Written by Ira Koretsky
We laugh, we wince, and we empathize…sometimes. We all receive the emails and telephone calls from non-native English speakers. It’s easy to tell the legitimate from the fake. I received the email pictured below a few days ago from Flora Lawrence, her self-titled "non de plume." Flora is from India and the way the email is written gives me considerable pause. As such, this is more of an extreme example of what not to do. This tip of the week is for the legitimate professionals and organizations doing business in countries with different languages. Since Flora’s first email subject line…
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