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Ira Koretsky
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The summer of 2014 will be remembered for the #IceBucketChallenge phenomenon on social media. Since first receiving mainstream media attention in mid-July, when attention became focused on raising awareness and funds for ALS research, the Ice Bucket Challenge has gone viral. Participants who receive the challenge have 24 hours to accept the challenge, make a donation to an ALS charity of their choice or both. Participants who accept the challenge must post a video of themselves on social media, showing a bucket of ice water being poured over their heads. Participants also have the option of nominating others for the…
For me, business networking used to mean early morning meetings, a Metro ride into Washington DC, several cups of coffee, lots of face-to-face introductions and a steady exchange of business cards. All told, each networking event required a three- to four-hour investment of time...until I discovered the George Washington University (GWU) LinkedIn Virtual Networking Hour, a monthly speed networking event sponsored by the Office of Alumni Career Services. Over the course of one lunch hour, participants select one or more industry clusters they would like to network with. They are then randomly paired with fellow Colonials (i.e., GWU alumni) for…
"How to Create Your Unfair Competitive Advantage" Snag your spot now for a jammed-packed program with Social Marketing Maven Kim Walsh-Phillips. This is the next exciting event from my organization, Ignition Shift. Join us for this interactive workshop to discover: - How to get inside your prospects heads to close more sales without conducting expensive research- The marketing formula of  promotion +  giveaways to produce more sales in 29 days- How to leverage social media and advanced strategies to outpace your competitors without spending more on marketing Plus when register, you will receive a Facebook Ads Guide, a step-by-step ads…
I stumbled across a blog post from HubSpot the other day on the benefits of business blogging ("The Benefits of Business Blogging: Why Businesses Do It, and You Should Too" by Corey Eridon). Among the top benefits cited in the article were the following:  1. Blogging helps drive traffic to your website,  2. It helps convert that traffic into leads,  3. And it helps establish your authority. In short, business blogging drives growth. It can increase brand awareness, website traffic, credibility, leads and revenue. Yet, a 2010 study by eMarketer found only 40% of businesses were using blogs for marketing…
We live in a world of acronyms. This was true before Twitter and, more recently, Instagram and Facebook. Thanks to social media platforms like these, acronyms have taken on a new form – the "hashtag" – and have become so much a part of the vernacular that the term was added to Merriam-Webster's Collegiate Dictionary in 2014. A hashtag is an acronym or cluster of letters, preceded by the # symbol (which, incidentally, is known in Europe as a hashmark). Hashtags were originally used on Twitter to mark topics and keywords so that others would be able to search on…
The American fast-food segment is highly competitive. Competition among brands is fierce – with respect to price, food quality, service, location, and the condition of each restaurant. Established brands are struggling and, for many, same-store sales are declining. So when rising food costs caused Chipotle to raise U.S. menu prices an average of 6.25% to 6.5% during the second quarter of 2014, analysts expected a negative impact on store traffic and sales. Instead, Chipotle's same-store sales grew 17.3% for the second quarter, despite a weak U.S. economy. This was preceded by a strong first quarter, with 13.4% growth, and a…
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