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Ira Koretsky
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Duane Bailey
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Guest Bloggers
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Tuesday, March 24, 2015

The 3 C’s of an Editorial Calendar

Written by Duane Bailey
Over the past five years or so, I've become a prolific online communicator – on Twitter, Facebook, LinkedIn, Pinterest, the ChiefStoryteller® blog, etc. I don't have a formal editorial calendar and never saw the need for one. Until now. I recently began producing a weekly newsletter. Unlike my previous experience with social and other forms of online communication, I now rely on others for content, review and publication. There are workloads, vacation schedules, software updates, systems outages, family emergencies and unplanned absences to consider. The people I depend on require advanced notice and consideration of their time. For me, an…
Have you ever thought that someone else or some other organization has copied your website?  Using your LinkedIn profile picture? Incorporated your amazing graphic into their website? It happens... TinEye and Google Images are free sites that scour the Internet in just a few seconds showing you where your image or photo is being used. You can then determine if it is legitimate or if legal steps need to be taken. This is commonly called "Reverse Image Search." At a minimum, search for uses of your profile pictures and key images/graphics important to your brand identity.
Tuesday, March 17, 2015

Happy St. Patrick's Day

Written by Ira Koretsky
Happy St. Patrick's Day to all my Irish friends around the world...And to everyone, as today you are Irish (smile). I look forward to St. Paddy's Day as it is always festive. You look for your best green to wear (today I wore my green tie and shamrock lapel pin). And people seem to be friendlier. It also is a day that starts with an always grand breakfast event hosted by the Northern Ireland Bureau.  Having done some workshop programs in Belfast, Northern Ireland, NI holds a special place in my experiences.  I included a few pictures from today's breakfast…
I was at a neighborhood social function recently when one of my friends, a C-level executive at his firm, asked me if I placed any stock in LinkedIn recommendations when making a hiring decision. What prompted his question was a recent experience, where he had discovered glaring inconsistencies between a candidate's track record and the glowing recommendations that had been posted on behalf of the candidate in her LinkedIn profile. While I'm a fan of LinkedIn recommendations, I've always believed it's important to consider them in the context of "doveryai no proveryai" (or "trust, but verify"), the old adage and…
For Your Information:  Not sure if you have to be an active user of Microsoft Outlook Social Connector to have seen this...LinkedIn is no longer supporting the connector plugin to Microsoft. The email below is really quite vague. I thought it was a great tool... Here's the text of the email: ----- Hi Ira, As an active user of LinkedIn for Microsoft Outlook Social Connector, we wanted to make sure we let you know that on March 9, we will no longer support LinkedIn for Microsoft Outlook Social Connector in Outlook 2003, 2007, and 2010. This means that LinkedIn information…
I've yet to take my first ride in an Uber car. I've heard so many great things about the crowd-sourced car company from my high schooler and the interactive agency I work with, I feel like I'm missing out on something special. I wasn't surprised when I recently read in a customer loyalty news publication that Uber had recently partnered with Starwood Hotels and Resorts in an effort to improve the hotel brand's guest experience and customer loyalty program. Through the new partnership, members of Starwood Preference Guest (SPG), the hotel's popular loyalty program, will now be able to earn…
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