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Authors

Ira Koretsky
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Duane Bailey
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Guest Bloggers
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Growing up in the 1970's, I had a front row seat to a community-driven communication effort that was launched by people who either wanted to help other drivers outsmart traffic or find service stations with shorter lines and lower gas prices. The citizen-based effort was launched in response to the nationwide fuel shortages and the Federally mandated 55 mph speed limit, both of which resulted from the 1973 OPEC oil embargo. Anyone with a CB radio and a command of "CB slang" could participate. I can still remember hearing words like these on my dad's CB radio as we traveled…
I'm excited to be part of the third Cleantech Open Southeast Regional Summit in the Washington, DC area. If you are at all involved in green, energy, cleantech, etc. I strongly encourage you to attend. CTO is a global organization with partnerships in every sector working with cleantech.  Here's the write-up of my portion, taking place right before the reception and gala dinner, Wednesday 23 October, 4 to 5pm. I'll be the emcee and facilitator of the ~15 companies presenting their elevator pitches. I'll keep it interesting, lively, and provide some constructive suggestions to everyone. Cleantech Open Semifinalist/Alumni Showcase and…
When was the last time you updated your LinkedIn profile? Do you even have a LinkedIn profile? A LinkedIn profile is a great way to tell others about your personal brand – who you are, the experience you have and the value you bring. A good LinkedIn profile is more than just an online resume. It's a form of marketing content designed to build an audience and generate interest in your brand. It is and should be an integral part of your overall job search strategy. A current profile reinforces the brand-building efforts you've made through prior job performance, volunteer…
Last winter, I blogged about the secret ingredients of an amazing customer experience. It was a story about my then recent experience with a small business called Campus Cookies. I concluded my blog post with the observation that every great customer experience starts with people. I also talked about teamwork and the role of the CEO or owner in creating a culture that enables his or her employees to deliver an amazing customer experience. I'd like to pick up where I left off on my earlier blog, with an update to the story. Last week, I and many other Campus…
On one of my military-focused LinkedIn Groups, Army Veterans, someon recently posted this question, "Can anyone recommend a good military to civilian resume writing service?" For professionals who have spent a career in the military service, it can seem like a daunting task converting military speak to corporate speak.  It certainly does take time and patience. Here is my response I posted along with some how-to article links at the end I wrote.   ------------------------ Four suggestions: a) Assuming you seek out professionals, ask to see 10 or more samples of military to civilian resumes--make them prove beyond a shadow…
Tuesday, September 30, 2014

Personal Branding: “What Do You Do?”

Written by Duane Bailey
One of the most important foundational elements of your personal brand is your elevator speech. Your elevator speech should tell your core business message or story in 30 seconds or less, about the duration of a typical elevator ride. A good elevator speech starts with a compelling headline and includes one to three sentences that explain what you do and the benefits of working with you. It should succinctly summarize your business story, resume or curriculum vitae (CV). Most importantly, it should tell your story in a compelling way that leaves the listener wanting more. When crafting your elevator speech,…
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