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Ira Koretsky
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Duane Bailey
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Guest Bloggers
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One of my favorite holiday television specials is "A Charlie Brown Christmas." It's entertaining, brief and full of timeless lessons. As fans of the drama know, the story centers around a boy named Charlie Brown and his frustration with the growing commercialism of the Christmas holiday season. All he really wants is to find the true meaning of Christmas. While the story contains an obvious spiritual message, I think there is one for brands here, too. Even before the show's debut in 1965, references to the growing commercialism of the holiday season are evident in American movies and other media.…
Tuesday, December 09, 2014

Absent Context, Your Content Is Meaningless

Written by Duane Bailey
While content may be king in the digital age, it needs to be delivered to the right audience at the right time and at the right place to make it meaningful and relevant. This shouldn't come as a big surprise to marketers. After all, the central premise behind every successful sales presentation is knowing your audience – what their pain points are, what they're doing about them and how failing to resolve those pain points will impact your prospects both personally and professionally. It's also helpful to know where your audience is going for answers to those pain points –…
Tuesday, December 02, 2014

Good Spelling Leads to Good Selling

Written by Duane Bailey
When I was an undergraduate marketing student at Fairfield University, my English professor would remind us of this simple admonition: "Can't spell, can't sell." I didn't appreciate the power of his words until a few years later when I became a salesperson. As a young account executive for a Fortune 500 technology firm, I was selling more than just the latest information technology. I was selling ideas, solutions and my company's (and my) reputation. Few things did more to challenge my credibility with customers than incorrectly spelled names and words in my proposals and presentations. These seemingly simple errors were…
Tuesday, November 25, 2014

You Are What You Tweet

Written by Duane Bailey
Do you remember when you first signed up for Twitter? It might have been for personal use. Or perhaps it was on behalf of a corporate or professional brand. You started with a blank slate, building from the ground up. You could be anything you wanted to be. You crafted a brief bio. You added a profile and background photo. You chose your words and images carefully because you wanted the world to know you in a certain way. Then you started tweeting about topics that interested you, your friendships with other people, activities you enjoy and happy moments in…
One of the easiest ways to monitor your online reputation is to Google your name and see what comes up. This is particularly important for job seekers, consultants and others who are marketing their personal brands online. You can refine your search by adding your skills, experiences or specialties after your name. By doing this, you're essentially using a long tail keyword and it's a more specific way for recruiters and other searchers to find more specific and relevant content about you. Long tail keywords can help boost your visibility in search results, add credibility to your brand and increase…
Strong relationships are built on trust and two-way communication. This is true of relationships online as well as off. We tell stories about our experiences and share relevant information with the people we are closest to. They, in turn, respond by engaging us in further conversation. Over time, a bond of trust develops and a relationship is formed and nurtured. Brands who want stronger relationships with their prospects and customers are increasingly turning to content marketing strategies that move beyond the traditional view of self-promotion. Why? By publishing useful and entertaining content, brands are building trust. They're doing it by…
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