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Ira Koretsky
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Meeting new people is easy while attending conferences. Sit next to someone you don’t know at the keynotes and workshops. Eat lunch with someone new. Talk to a smiling face at a break. All of this makes meeting new people easy. What isn’t easy is building relationships. The events and activities just mentioned are typically short, sort of forced, and rarely give you a chance to get to know someone well. Experience events are just the opposite. Consider attending events like a wine tasting, museum tour, city tour, play, etc. Here at these “after work” events, you will find people…
Sunday, November 15, 2015

Are You Listening to Your Audiences Enough?

Written by Ira Koretsky
Children say the most honest things, don’t they? Over the weekend, my family went to Washington, DC National Zoo for a child’s birthday party. We walked visiting various animals like the elephants, see otters, and lions. After eating tasty cake and ice cream at the end of the party, we ended up walking with some friends. They happen to have an inquisitive, bright-eyed three-year old son. As we were almost to the exit, I overheard the little boy say to his mother, “We can’t go. It’s jail. We have to let them out.” Wow! What a powerful statement. My wife…
If your event managers are spending the bulk of their time on event logistics – shipping, delivery, set-up, staffing and tear-down of your exhibit booth and promoting it on social media – you may be missing the bigger picture. In the world of event marketing, booths are table stakes. While exhibit booths play a role in promoting your brand and engaging customers, event management requires a more holistic approach. Achieving business outcomes involves other stakeholders in your organization, and requires a commitment to measuring and reporting on quantifiable results beyond the softer metrics of brand awareness and engagement.   Your…
Tuesday, October 20, 2015

Master the Art of Active Listening

Written by Ira Koretsky
James Nathan Miller made an interesting observation some 50 years ago—“Conversation in the U.S. is a competitive exercise in which the first person to draw a breath is declared the listener” (The Art of Intelligent Listening, Readers Digest, September 1965). Don’t let Miller’s observation describe your conversations. Master the art of active listening. Whether you are a government agency, association, charity, education institution, or corporation, we all have stakeholders—both internal and external. And what each person or persons needs, changes. Depending upon due dates, unforeseen events, new priorities, and the like, the needs can change quickly or slowly. Whatever your situation,…
Last year I had the honor and priviledge to co-present a program on messaging and the media with Paul Brandus. I'm not easily impressed. I was after working with Paul. I've met a lot of journalists over my career. He has a insightful grasp of the business side of journalism. And he wants the interviewee to be successful, really successful.  After receiving my invite to his book launch party, I asked him if I could share it and invite othes. "The more the merrier," he said. Come out and join us on Tuesday 29 September. The reviews list reads like…
Here's a total revision to of one of our more popular posts published a few years back (67 Tips for Using LinkedIn to Help You Find the Job You Want). I categorized the tips, added several, and removed the outdated ones. Suggestions, feedback, your favorite tips?  Please let me know in the comments. -------------------- If you were not aware, LinkedIn is the number one business social media site in the world. Today, there are over 380,000,000 members with an average of 5,000,000 joining every month. Some interesting statistics: - Officially launched on May 5, 2003. - 4,500 members as of…
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