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Ira Koretsky
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Duane Bailey
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I'm back! Back to kickoff the 2016 Business EXCELerator Series for Montgomery County Chamber of Commerce. I had honor of kicking off the 2015 series, with my elevator speech program. MCCC is an awesome organization that I'm proud to be a member of for years. They do so much for the community... My topic is "Executive Storytelling:  How Leaders Use Stories to Engage, Persuade, and Inspire." Brief Description:  Learn how to turn your personal experiences into powerful workplace stories that engage and inspire your stakeholders. Follow a proven framework complemented by practical training aides to develop your high-impact stories that…
I’m often asked, "When it comes to deciding what story to tell, where do I start?” Great stories are those that touch people, that touch people with a personal experience shared in a memorable workplace message. When you are thinking about the next strategic presentation, board meeting, report, etc. where a story will help advance your agenda (when won't it?), think about experience moments. These are times in your life where you gained new insights and where you changed because of these new insights. These insights should be profound such that they still affect your thinking and actions today. Then…
The English language has hundreds of figures of speech to help you improve the effectiveness of your communications. Anaphora is an excellent example of repetition. Look at the examples below. Find ways for you to experiment by including this figure of speech in your written, spoken, and online communications. As always, test your use of language. Is it engaging, persuasive, and memorable? If not, (ruthlessly) revise.   - Definition:   A word or phrase is repeated at the beginning of a successive phrase, clause, or sentence, two or more times- Pronunciation:  ah-NAF-oh-rah- Also Known As:  Epanaphora, Iteratio, Relatio, and Repetitio- Etymology: …
I'm sure you have heard the phrase "Facts Tell…Stories Sell." It is something I live everyday, especially when it comes to presentations. That's why I have teamed up with Colleen Jolly from the 24 Hour Company to offer a hands-on webinar, "How to Tell Stories through Visuals:  3 Steps to Winning Presentations." It is a 90-minute webinar on June 15 at 10:00 PST, 13:00 EST, 18:00 BST, 18:30 IST, 23:00 AEST I have known Colleen for years. One day over lunch we realized, "Why haven't we done this before?" She is a master at visuals - graphics, images, pictures, charts,…
Just posted this on Instagram. Thought I would share it. Something I am very passionate about-- the connecting, the bonding, the relationship building humans need and thrive on. People tend to forget that we all started off as strangers... our spouses, our best friends, our relatives before they became our grandparents, our aunts and uncles, and so forth. Everyone was first a stranger. And only through physical communication was that relationship cemented. As a communications professional, adjunct professor teaching undergrads about career strategies, and voracious reader, I/we are witnessing a relationship building chasm... Here's what I posted on Instagram: I…
If you were to watch the brand new advertisement from car sharing service Lyft, you might be tempted to dismiss it as absurd and ask "What's the point?" I think the problem lies with the timing of the message. Lauren, the protoganist, exits her car and uses her mobile phone around :45 seconds. That's 45 seconds folks... of waiting to get to the point of the commercial. The key message, "Riding is the new driving," appears shorly therefater at the :55 second mark.  In today's whiplash society of ad to ad to email subject line back to banner ad and…
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