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Ira Koretsky
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The English language has hundreds of figures of speech to help you improve the effectiveness of your communications. Anaphora is an excellent example of repetition. Look at the examples below. Find ways for you to experiment by including this figure of speech in your written, spoken, and online communications. As always, test your use of language. Is it engaging, persuasive, and memorable? If not, (ruthlessly) revise.   - Definition:   A word or phrase is repeated at the beginning of a successive phrase, clause, or sentence, two or more times- Pronunciation:  ah-NAF-oh-rah- Also Known As:  Epanaphora, Iteratio, Relatio, and Repetitio- Etymology: …
I'm sure you have heard the phrase "Facts Tell…Stories Sell." It is something I live everyday, especially when it comes to presentations. That's why I have teamed up with Colleen Jolly from the 24 Hour Company to offer a hands-on webinar, "How to Tell Stories through Visuals:  3 Steps to Winning Presentations." It is a 90-minute webinar on June 15 at 10:00 PST, 13:00 EST, 18:00 BST, 18:30 IST, 23:00 AEST I have known Colleen for years. One day over lunch we realized, "Why haven't we done this before?" She is a master at visuals - graphics, images, pictures, charts,…
Just posted this on Instagram. Thought I would share it. Something I am very passionate about-- the connecting, the bonding, the relationship building humans need and thrive on. People tend to forget that we all started off as strangers... our spouses, our best friends, our relatives before they became our grandparents, our aunts and uncles, and so forth. Everyone was first a stranger. And only through physical communication was that relationship cemented. As a communications professional, adjunct professor teaching undergrads about career strategies, and voracious reader, I/we are witnessing a relationship building chasm... Here's what I posted on Instagram: I…
If you were to watch the brand new advertisement from car sharing service Lyft, you might be tempted to dismiss it as absurd and ask "What's the point?" I think the problem lies with the timing of the message. Lauren, the protoganist, exits her car and uses her mobile phone around :45 seconds. That's 45 seconds folks... of waiting to get to the point of the commercial. The key message, "Riding is the new driving," appears shorly therefater at the :55 second mark.  In today's whiplash society of ad to ad to email subject line back to banner ad and…
Monday, April 18, 2016

Just Be Nice with Your Words

Written by Ira Koretsky
Negative words, whether used on purpose or by accident, can have a big impact on your audience. Potentially, an impact you did not want or plan for. Imagine you are work. Think about when you hear someone say something negative about a co-worker? Or when someone says something critical about a work product such as a report? How does the negativity color your world about the person and the organization? Do you ignore it? Distance yourself from the person? Or even, offer excuses for him/her? Whatever you say or write, we believe at The Chief Storyteller that whenever possible, be…
I'm honored to be delivering the opening keynote for the 15th Annual Departement of Energy (DOE) Small Business Forum & Expo in Atlanta May 23 to 25. My topic is "Awaken the Storytelling Giant in You."Description: What if the right story inspired your company's targeted program, site office, or laboratory to add your company to their team? What if the right story persuaded the small business program manager to invite you to hear your ideas and company's capabilities? What if the right story prompted the small business program manager or contracting officer to recommend your company? What difference could that…
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