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Ira Koretsky
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Duane Bailey
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Guest Bloggers
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Tuesday, September 30, 2014

Personal Branding: “What Do You Do?”

Written by Duane Bailey
One of the most important foundational elements of your personal brand is your elevator speech. Your elevator speech should tell your core business message or story in 30 seconds or less, about the duration of a typical elevator ride. A good elevator speech starts with a compelling headline and includes one to three sentences that explain what you do and the benefits of working with you. It should succinctly summarize your business story, resume or curriculum vitae (CV). Most importantly, it should tell your story in a compelling way that leaves the listener wanting more. When crafting your elevator speech,…
Tuesday, September 23, 2014

How You Treat Your Employees Matters

Written by Duane Bailey
I've always admired how leaders in the top hospitality brands treat their employees. Follow them around a property for a while and you'll notice a very high level of personal engagement – they greet everyone they encounter with a smile and by their first names. The employees instinctively smile back and return the greeting, using the leader's first name, as well. What you'll also notice during these exchanges is how natural the interactions are. The employees don't suddenly stop doing what they're doing when the boss appears. What happens behind the scenes in many of these hotels is evidence of…
Join me at what will prove to be a highly useful business summit. Hosted at the beautiful Marriott Fairview, the Turkish American Business Network Annual Small Business Summit, offers a variety of speakers and panels all designed to help you grow your business.  The agenda includes: 2:00 - 2:40 Check-in 2:40 - 3:00 Opening Keynote by Varol Ablak, CEO of Vocelli Pizza with Emcee Dan Nainan (old friend of mine) 3:00 - 3:50 Access to Capital, Commercial Lending and Alternative Funding 3:50 - 4:00 Coffee Break 5:00 - 6:00 30 Tips in 30 Minutes by 3 Experts to Grow Your…
Soon to be a Veteran? Veteran? Spouse? Looking for hands-on career advice? Join me and a distinguished group of presenters providing free career workshops at the annual Association of the United States Army (AUSA) conference in Washington, DC. I was part of the 2013 program and look forward to this year's event. While the event is Army-focused, any service member, veteran, and spouse is welcome. The American Freedom Foundation workforce hiring event at AUSA is presented by Sourceamerica® and GES.  12 workshop sessions take place October 13 – 15 to provide resources and information for veterans and transitioning military.  I'll…
Sales is one of the hardest jobs in any company. There are daily, weekly, monthly, quarterly and yearly commitments to be made. And in organizations that are serious about sales growth, a good portion of the salesperson's compensation is at risk. Sales and its sustained growth are requirements for long-term financial success in any organization. During my own career in technology sales, I lived by the mantra, "If you ain't growing, you're dying." Done right, sales drives revenue growth, which in turn drives growth in profit margins, net income and shareholder value (e.g., earnings per share). No sales, no growth.…
As an MBA graduate of the Robert H. Smith School of Business at the University of Maryland, I am excited about next week's presentation.  I'll be presenting "Executive Storytelling" with fellow part-time MBA students.  It was a serendipitious meeting with Megan, the professional development program chair. We met at a Smith School Event for International Development. After chatting a bit, I learned Megan worked for the Department of the Army and I'm an Army veteran. Soon after, we talked about a variety of topics, which led to the "What do you do?" question. A few months later, I'll be sharing…
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