In today’s consumer driven economy, content is king. Whether you direct an international association, manage a government program, run a small business, serve as the CEO of a Fortune 500…
True or false? Social media conversations influence purchases. True. A May 2010 chart from Internet market researcher eMarketer identified the sources that most influence purchases by social media users. Here…
Recently, I received a comment on my American Marketing Association (AMA) article, "LinkedIn for Job Hunters - Tips to Create a Must-Read Profile." In the article, I suggested three ways…
We have various guides and templates in the office. Guides for writing blogs, articles, and tip guides. We have a brand guide for color, font, format, and logo use. What…
Article Summary: In June, I had the privilege of addressing participants at the Association of Chief Executives of Voluntary Organisations (ACEVO) conference (see Charities Must Also Have Great Messages). This…
Article Summary: By the time you get to an interview, generally, your background is less important than personality. Interviewers are sizing you up for culture fit, personality, trustworthiness, and so…
Article Summary: Your clients always tell you what’s important to them. Sometimes they tell you specifically with words and body language. Sometimes they tell you by changes in patterns, human…
Article Summary: Our work centers have expanded beyond the confines of a single building, state, or country. We are sharing our work with others in different time zones, languages, cultures,…
Article Summary: Blogging and articles are the foundation of the news and opinion we read today. Your blog is your voice. Blogging is your voice interacting with your target audiences,…