Strategic Communication Archives - Page 3 of 4

two executives, with laptops, gesturing and collaborating on innovation topic

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From Open to Seamless Innovation – 7 Lessons for Growth, Guest – Sarah Miller Caldicott

I've known Sarah for several years through my membership in the American Marketing Association's Executive Circle. She has some really great content, ideas, programs, and services all around innovation. In…

Guest AuthorJune 11, 2014

Night time city photograph with slow motion car lights of white, yellow and red streaking colors with overlay text 50 business storytelling mantras to live by 2014

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50 Communication Mantras to Live By 2014

For the past three years (2011, 2012, 2013), I shared our Top 50 Communication Mantras for The Chief Storyteller®. If you are like me, in December and January, I reflect…

Ira KoretskyJanuary 8, 2014

thomas alva edison circa 1910, holding lightbulb up in his right hand

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How Would Thomas Edison Reskill Today’s Workforce? Guest, Sarah Miller Caldicott

I've known Sarah for several years through my membership in the American Marketing Association's Executive Circle. She has some really great content, ideas, programs, and services all around innovation. In…

Guest AuthorSeptember 4, 2013

when ef hutton talks, people listen - klout - screen grab from circa 1970 commercial, executives around lunch table

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How Much Klout Does Your Brand Have?

Brokerage firm E.F. Hutton was best known in the 1970's and '80s by the advertising tag line, "When E.F. Hutton Talks, People Listen." Its television commercials typically involved a conversation…

Duane BaileyAugust 13, 2013

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10 Branding Lessons from Social Media Followers

BETTER BRANDING = MORE FOLLOWERS I celebrated a personal milestone this week when I reached the 3,000 followers mark on Twitter. Later that day, a friend and I were having…

Duane BaileyApril 30, 2013

Majestic sky with clouds and highway bisects the photo with overlay text 50 business storytelling mantras to live by 2013

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50 Communication Mantras to Live By 2013

For the past two years (2011 and 2012), I shared my top 50 business storytelling and communication mantras. As I plan for 2013, I always look to my list to…

Ira KoretskyJanuary 17, 2013

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Content is the New Currency for Brand Storytelling in 2013

Every brand has a story to tell. The goal of the story is to drive deeper engagement with your customers. How well the story is told can often make the difference between…

Duane BaileyJanuary 15, 2013

Majestic sky with clouds and highway bisects the photo with overlay text 50 business mantras and expertise to live by 2012

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50 Communication Mantras to Live By 2012

Last year I shared my Top 50 Communication Mantras. As I plan for 2012, I always look to my list to light a small fire of inspiration. As you look…

Ira KoretskyJanuary 4, 2012

Blog

Klout – Does Your Brand Have It?

In today’s consumer driven economy, content is king. Whether you direct an international association, manage a government program, run a small business, serve as the CEO of a Fortune 500…

Duane BaileyOctober 18, 2011

Majestic sky with clouds and curvy highway bisects the photo with overlay text 50 business storytelling mantras to live by 2011

Blog

50 Communication Mantras to Live By 2011

We have various guides and templates in the office. Guides for writing blogs, articles, and tip guides. We have a brand guide for color, font, format, and logo use. What…

Ira KoretskyJanuary 12, 2011

Strategic Communication

From Open to Seamless Innovation – 7 Lessons for Growth, Guest – Sarah Miller Caldicott

How Would Thomas Edison Reskill Today’s Workforce? Guest, Sarah Miller Caldicott

How Much Klout Does Your Brand Have?

Klout – Does Your Brand Have It?

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