Last week, I posted a blog, "I am Honored to be a Washington Business Journal Guest Columnist for 2008." A week later, my first article about the power of story,…
Ira KoretskyJanuary 19, 2008
Article Summary: Facts don't sell. Stats don't persuade. People and their stories do. Tell your competitive intelligence data story every time through the eyes of your audience. Put your message,…
Ira KoretskyAugust 4, 2007
Strengthen your communication and eliminate the Big - Bad - "But." You know how much I dislike the word "but." I've gotten into arguments with professors and lexicologists alike, who…
Ira KoretskyJanuary 16, 2006
Ted Leonsis recently spoke at a local technology conference. His keynote address was titled, "Breakfast of Champions." He told his story through a sports metaphor. He used some of the…
Ira KoretskyNovember 9, 2005
How do you ensure that you stand out from the competition? Simplify your words, concepts, phrases, diagrams, everything! Americans especially, have such short attention spans--verrryyy short. We are bombarded with…
Ira KoretskyOctober 5, 2005
I first joined the world of Competitive Intelligence when working for Digex (now part of Verizon) in 2000. Digex was a premier provider of managed hosting services. It was one…
Ira KoretskyNovember 11, 2004