For the past two years (2011 and 2012), I shared my top 50 business storytelling and communication mantras. As I plan for 2013, I always look to my list to…
In today’s consumer driven economy, content is king. Whether you direct an international association, manage a government program, run a small business, serve as the CEO of a Fortune 500…
Last week, I had the pleasure of working with the American Bar Association (ABA) again here in the Washington, DC area. The ABA was sponsoring a career program at the…
Article Summary: Imagine you have spent the day interviewing. You met senior leaders from every department. Your last interview is with Donald, the CEO. He graciously welcomes you into his…
True or false? Social media conversations influence purchases. True. A May 2010 chart from Internet market researcher eMarketer identified the sources that most influence purchases by social media users. Here…
Article Summary: In the corporate world, a unified message is critical to your career success. Imagine you meet Jana, a hiring executive, at an event. Based on your brief encounter,…
This is a guest post from Brendan Cruickshank, whom I met through LinkedIn. I enjoyed some of his other posts. And now here's one on networking... It's a small world.…
In December of 2009, Robert Half released the results of its study, "The Value Meal." The leading sentence starts, "CFO Survey Shows it Pays to Take Your Client to Lunch."…
Recently, I received a comment on my American Marketing Association (AMA) article, "LinkedIn for Job Hunters - Tips to Create a Must-Read Profile." In the article, I suggested three ways…