Marketing Archives - Page 9 of 11 - The Chief Storyteller

woman executive using laptop, hands visible on keyboard with laptop open - emarketing relevancy

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Achieve Relevancy in eMarketing

With multiple email accounts, I receive a large number of email solicitations. I typically begin each day scanning through the subject lines to determine what are the most relevant to…

Duane BaileyNovember 10, 2010

acevo, UK-based organization for executives in charitable organizations, cover page of its magazine

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“Wow! Tell Me More” – An Article for United Kingdom Charities

Article Summary: In June, I had the privilege of addressing participants at the Association of Chief Executives of Voluntary Organisations (ACEVO) conference (see Charities Must Also Have Great Messages). This…

Ira KoretskySeptember 18, 2010

two executive women having a meeting, listening to issues, sitting across from each other

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The Art of Listening – 5 Ways Active Listening Improves Your Sales Success

Article Summary: Your clients always tell you what’s important to them. Sometimes they tell you specifically with words and body language. Sometimes they tell you by changes in patterns, human…

Ira KoretskyJuly 10, 2010

female, woman, executive, looking at email on her mobile, also write email response

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Special Delivery: How to Write Emails Audiences Will Open (Part 2)

Article Summary: Susan arrives at the office early. She opens her email and finds 36 new email messages. She looks at her watch and realizes she has just five minutes…

Ira KoretskyJune 19, 2010

female, woman, executive, looking at email on her mobile, also write email responses

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Avoid Foot in Mouse Syndrome – Write Emails that Generate Results (Part 1)

Article Summary: With the constant daily bombardment of advertising messages, your words have to grab your reader’s attention and get him or her to act. With email, words are everything.…

Ira KoretskyJune 12, 2010

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Better Blogging for Better Results – 8 Tips

Article Summary: Blogging and articles are the foundation of the news and opinion we read today. Your blog is your voice. Blogging is your voice interacting with your target audiences,…

Ira KoretskyApril 17, 2010

London trip, I used a story about pants (or trousers) to illustrate the differences in language in my storytelling for leaders keynote to acevo

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Change Your Pants – A Funny Story that Inspired 250 Execs

In March of 2009, I met Seb Elsworth of the Association of Chief Executives of Voluntary Organisations (ACEVO). It was about 4 pm at a reception at the Great Ideas…

Ira KoretskyApril 14, 2010

stern, gruff, older executive, boss-looking, man in a chair advertisement from mcgraw hill, from 1958, moral use research

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Before You Make that Call – Use Research to Stand Out from Your Competition

Article Summary: You only have one chance to make a great first impression that prompts your prospect to say, “Tell me more.” You have to justify immediately why the other…

Ira KoretskyJanuary 23, 2010

starbucks opening in US Air Force base, filled with happy customers eating and drinking

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Shoulda, Woulda, Coulda – 5 Activities You Really Should Do

Article Summary: “Remember that the person you’re about to meet can become as important to you as someone you’ve known for years.” H. Jackson Brown, Jr., author of Life’s Little…

Ira KoretskyDecember 5, 2009

family, parents, son, daughter, playing monopoly sharing lessons on life in living room

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Life Lessons – Everything I Learned about Sales, I Learned from My Parents

Article Summary: Life is all about relationships. Online social communities thrive because they enable people to quickly and easily connect. Initially, these are superficial connections. As with personal relationships, true…

Ira KoretskyOctober 31, 2009

Marketing

Achieve Relevancy in eMarketing

“Wow! Tell Me More” – An Article for United Kingdom Charities

The Art of Listening – 5 Ways Active Listening Improves Your Sales Success

Special Delivery: How to Write Emails Audiences Will Open (Part 2)

Avoid Foot in Mouse Syndrome – Write Emails that Generate Results (Part 1)

Change Your Pants – A Funny Story that Inspired 250 Execs

Shoulda, Woulda, Coulda – 5 Activities You Really Should Do

Life Lessons – Everything I Learned about Sales, I Learned from My Parents

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