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Achieve Relevancy in eMarketing

By November 10, 2010June 4th, 2020No Comments
woman executive using laptop, hands visible on keyboard with laptop open - emarketing relevancy

With multiple email accounts, I receive a large number of email solicitations. I typically begin each day scanning through the subject lines to determine what are the most relevant to me and, subsequently, would warrant a further look. The less relevant emails are saved, while the totally irrelevant ones are simply deleted. Luckily, for me, it takes me less than 3 seconds per email to make this determination.

I’d like to show you five of what I consider to be the most intriguing subject lines I saw in my inbox over the last two weeks:

  1. “I took your advice!”
  2. “Train Less, Stress Less, Run Faster!”
  3. “Opportunity Knocking!”
  4. “You’re Invited”
  5. “Here are your questions…”

THEY’RE ALL ABOUT ME

As you look at these subject lines, can you see what they have in common? They’re all about me!

They are acknowledging me, offering to help me in some way, or inviting me to be a part of something. None names a product or service, nor does any mention price…or discounts…or savings! And yet, I opened each and every one of them.

eMarketing relevancy begins with the right message, what we call your Better Tomorrow Message TM. In this case, the messages are the subject lines. They keep the focus on your customer with personalized messages. In so doing, you’ll experience higher open rates. Higher open rates can lead to higher click rates, which can lead to new or stronger relationships and top line results.

Duane Bailey

About Duane Bailey

Duane Bailey is a regular contributor to The Chief Storyteller® online conversation. He has helped organizations of all sizes drive growth in revenues and market share through the development and delivery of key business messages that resonate with target audiences. He holds an MBA in International Business and a BS in Marketing. He brings 28 years of experience in marketing communications and high technology sales.