With multiple email accounts, I receive a large number of email solicitations. I typically begin each day scanning through the subject lines to determine what are the most relevant to…
Article Summary: In June, I had the privilege of addressing participants at the Association of Chief Executives of Voluntary Organisations (ACEVO) conference (see Charities Must Also Have Great Messages). This…
Article Summary: Your clients always tell you what’s important to them. Sometimes they tell you specifically with words and body language. Sometimes they tell you by changes in patterns, human…
Article Summary: Susan arrives at the office early. She opens her email and finds 36 new email messages. She looks at her watch and realizes she has just five minutes…
Article Summary: With the constant daily bombardment of advertising messages, your words have to grab your reader’s attention and get him or her to act. With email, words are everything.…
Article Summary: Blogging and articles are the foundation of the news and opinion we read today. Your blog is your voice. Blogging is your voice interacting with your target audiences,…
In March of 2009, I met Seb Elsworth of the Association of Chief Executives of Voluntary Organisations (ACEVO). It was about 4 pm at a reception at the Great Ideas…
Article Summary: You only have one chance to make a great first impression that prompts your prospect to say, “Tell me more.” You have to justify immediately why the other…
Article Summary: “Remember that the person you’re about to meet can become as important to you as someone you’ve known for years.” H. Jackson Brown, Jr., author of Life’s Little…
Article Summary: Life is all about relationships. Online social communities thrive because they enable people to quickly and easily connect. Initially, these are superficial connections. As with personal relationships, true…