We have various guides and templates in the office. Guides for writing blogs, articles, and tip guides. We have a brand guide for color, font, format, and logo use. What…
I'm sure many of you are following closely the presidential race. I am particularly interested in how the candidates communicate with words, body language, messaging, and of course stories. The…
picture of poster hanging in Craig's office Thank You Mr. Lincoln For Your Lesson in Perseverance He failed in business in ‘31 He was defeated for state legislature in ‘32…
Strengthen your communication and eliminate the Big - Bad - "But." You know how much I dislike the word "but." I've gotten into arguments with professors and lexicologists alike, who…
I came across an interesting article from Business 2.0 Magazine (update: magazine no longer exists) today. IBM is following a story-driven approach in its new advertising -- use a metaphor.…
I went shopping today and visited an Under Armour (UA) store. On the store wall, was a gigantic placard with the UA brand mission (see below). I thought it was…
Have you ever held an object that instantly transported you back to a cherished memory or a profound experience? It could be a pen gifted by a mentor, a painting…
I just purchased Christopher J. Moore's book, “In Other Words: A Language Lover's Guide to the Most Intriguing Words Around the World.” (Amazon affiliate link). My purchased was inspired by…
I was at a friend's house last night and saw a television ad from Pier 1 Imports. It really, really resonated with me. The message is crystal clear, engaging, powerful,…