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Anaphora – Repeat the Opening, Amplify the Impact

WRITING ENHANCEMENTS · THE ESSENTIALS: EMPHASIZE + REPEAT This article is part of Language Forging™. Language Forging™ is the deliberate shaping of words and their delivery to optimally engage, influence,…

Ira KoretskyApril 8, 2015

Beautiful day with leaves on the ground with one lane road line by trees with with overlay text 50 business storytelling mantras to live by 2015

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50 Communication Mantras to Live By 2015

Since 2011, I have been sharing The Chief Storyteller®'s Top 50 Communication Mantras. I have become more reflective and contemplative in December and January. One thing I like to do is…

Ira KoretskyJanuary 7, 2015

word cloud, hundreds of figure of speech, large text of epanalepsis

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Epanalepsis – Be More Memorable, Have More Impact

Epanalepsis is a Figure of Speech for improving Emphasis & Impact. It is part of a series on figures of speech and rhetoric. I share them as the English language…

Ira KoretskyAugust 20, 2014

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Turbo Encabulator – Complete Text of the Best, Worst Example of Jargon

The other day, I gave one of our Executive Storytelling training workshops. In it, I showed one of my all-time favorite commercial videos, the Turbo Encabulator (video below). I show…

Ira KoretskyJuly 16, 2014

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Auxesis – Build to Your Strongest Point

WRITING ENHANCEMENTS · THE ESSENTIALS: ORDER + ARRANGE This article is part of Language Forging™. Language Forging is the deliberate shaping of words and their delivery to optimally engage, influence,…

Ira KoretskyMarch 19, 2014

screen grab from tripp and tyler hilarious conference call to demonstrate how effective a good conference call could be by spoofing a bad one

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While this Tripp and Tyler Video is Hilarious, Was it Effective?

If you unfamiliar with Tripp and Tyler, they "are a sketch comedy duo most known for their hilarious and viral YouTube video" commercials (website link). Leadercast, a business leadership event…

Ira KoretskyMarch 5, 2014

Night time city photograph with slow motion car lights of white, yellow and red streaking colors with overlay text 50 business storytelling mantras to live by 2014

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50 Communication Mantras to Live By 2014

For the past three years (2011, 2012, 2013), I shared our Top 50 Communication Mantras for The Chief Storyteller®. If you are like me, in December and January, I reflect…

Ira KoretskyJanuary 8, 2014

word cloud of over 500 figures of speech with onomatopoeia very large

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Onomatopoeia – A Powerful Way to Improve Your Communication Effectiveness

Find below everything you need to know about Onomatopoeia. It is a word that actually looks like the sound it makes. It is a Figure of Speech or Rhetorical Term…

Ira KoretskyOctober 9, 2013

word cloud, black text, purple highlight of figure of speech called portmanteau

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Portmanteau Ensures Uniqueness and Differentiation

One way to ensure uniqueness and ensure competitive differentiation for your company name, product name, or service name, is to develop the name as a Portmanteau. According to Merriam-Webster’s Online…

Ira KoretskyMay 8, 2013

Majestic sky with clouds and highway bisects the photo with overlay text 50 business storytelling mantras to live by 2013

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50 Communication Mantras to Live By 2013

For the past two years (2011 and 2012), I shared my top 50 business storytelling and communication mantras. As I plan for 2013, I always look to my list to…

Ira KoretskyJanuary 17, 2013

Language + Words

Anaphora – Repeat the Opening, Amplify the Impact

Epanalepsis – Be More Memorable, Have More Impact

Turbo Encabulator – Complete Text of the Best, Worst Example of Jargon

Auxesis – Build to Your Strongest Point

Onomatopoeia – A Powerful Way to Improve Your Communication Effectiveness

Portmanteau Ensures Uniqueness and Differentiation

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