Article Summary: With today’s communication so fast and furious, do you have the time to really process the multitude of messages demanding your attention? Of course you don’t. As a…
One way to ensure uniqueness and ensure competitive differentiation for your company name, product name, or service name, is to develop the name as a Portmanteau. According to Merriam-Webster’s Online…
For the past two years (2011 and 2012), I shared my top 50 business storytelling and communication mantras. As I plan for 2013, I always look to my list to…
Every brand has a story to tell. The goal of the story is to drive deeper engagement with your customers. How well the story is told can often make the difference between…
For all of you gamers and interested in an iconic game character, Yahoo writer Chris Morris recently wrote an interesting article about the voice behind the Microsoft Xbox Game, Halo, and its…
Article Summary: Imagine you have spent the day interviewing. You met senior leaders from every department. Your last interview is with Donald, the CEO. He graciously welcomes you into his…
True or false? Social media conversations influence purchases. True. A May 2010 chart from Internet market researcher eMarketer identified the sources that most influence purchases by social media users. Here…
Over the past month, we have received quite a few questions around Tweeting effectively. I thought I'd turn one of our suggestions into a Tip of the Week. Did you…
Article Summary: Everyone is a storyteller. You are a storyteller. You tell personal and professional stories every day. Whether you direct an international association, manage a government program, run a…
Article Summary: In the corporate world, a unified message is critical to your career success. Imagine you meet Jana, a hiring executive, at an event. Based on your brief encounter,…