The Expected Experience Blog | The Chief Storyteller

harvard business school baker library -- represents hbs alumni club of dc where we gave our workshop on elevator pitch

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I Only Talk with People that Understand My Jargon

Last night, I gave my "What Do You Do? 3 Steps To A Perfect Elevator Pitch" workshop to the Harvard Business School (HBS) Alumni Club of Washington, DC. At dinner,…

Ira KoretskySeptember 14, 2005

kimpton hotels message, every hotel tells a story, on all branding materials

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Fantastic Storytelling – “Every Hotel Tells A Story”

Every Hotel Tells A Story The Kimpton Hotels message is pure and simple, great. It is a great phrase... a great message... a great story. It inspires you to say,…

Ira KoretskySeptember 13, 2005

tip of the week, with scrabble tiles spelling out in short, phrase to avoid for Under Armour

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Avoid the Words “In Short” – Reduces Your Effectiveness

I went shopping today and visited an Under Armour (UA) store. On the store wall, was a gigantic placard with the UA brand mission (see below). I thought it was…

Ira KoretskySeptember 5, 2005

scip event on elevator pitch, hello my name is tag, skills to learn better tomorrow message, presentation, public speaking, storytelling with data, networking, sales - quote from H. Jackson Brown, Jr.

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Avoid the Blah Blah Blah – “What Do You Do?” Elevator Pitch Workshop

I had a lot of fun last night with my competitive intelligence and business intelligence buddies from the Society of Competitive Intelligence Professionals (event announcement). You can read my article,…

Ira KoretskyMay 20, 2005

scip event on elevator pitch, what do you do, hello my name is tag, skills to learn better tomorrow message, presentation, public speaking, storytelling with data, networking, sales

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“What Do You Do?” Workshop Invite – Society of Competitive Intelligence Professionals (SCIP)

Come join me and my fellow Competitive Intelligence (CI) friends for an educational and fun program on the elevator pitch, your answer to "What do you do?" It doesn't matter…

Ira KoretskyApril 20, 2005

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Symbols – Powerful Emotional Anchors that Connect Us

Have you ever held an object that instantly transported you back to a cherished memory or a profound experience? It could be a pen gifted by a mentor, a painting…

Ira KoretskyMarch 17, 2005

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In Other Words – A Great Book for Logophiles (People Who Love Words)

I just purchased Christopher J. Moore's book, “In Other Words: A Language Lover's Guide to the Most Intriguing Words Around the World.” (Amazon affiliate link). My purchased was inspired by…

Ira KoretskyJanuary 26, 2005

pest control truck with metaphor phrase, 911 of pest control

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911 of Pest Control – Great Branding with a Great Metaphor

I was driving on I-81 in Maryland, fairly close to the Pennsylvania border. An Ehrlich truck passed me by. I took a double take as I read the side of…

Ira KoretskyJanuary 12, 2005

pier 1 imports, your home is a story, metaphor, powerful branding and messaging

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Pier 1 Imports – Your Home Is A Story – Great Branding, Great Metaphor

I was at a friend's house last night and saw a television ad from Pier 1 Imports. It really, really resonated with me. The message is crystal clear, engaging, powerful,…

Ira KoretskyDecember 8, 2004

PowerPoint, like any tool, is only as good as the person who wields it. If you want to blame PowerPoint for bad presentations, then blame Excel for poor financial performance and Word for terrible prose

Ira Koretsky | Speaker, Trainer, Author, Consultant, Coach | CEO, The Chief Storyteller ®

THE Expected Experience

I Only Talk with People that Understand My Jargon

Fantastic Storytelling – “Every Hotel Tells A Story”

Avoid the Words “In Short” – Reduces Your Effectiveness

Avoid the Blah Blah Blah – “What Do You Do?” Elevator Pitch Workshop

“What Do You Do?” Workshop Invite – Society of Competitive Intelligence Professionals (SCIP)

Symbols – Powerful Emotional Anchors that Connect Us

In Other Words – A Great Book for Logophiles (People Who Love Words)

911 of Pest Control – Great Branding with a Great Metaphor

Pier 1 Imports – Your Home Is A Story – Great Branding, Great Metaphor

PowerPoint, like any tool, is only as good as the person who wields it. If you want to blame PowerPoint for bad presentations, then blame Excel for poor financial performance and Word for terrible prose

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THE Expected Experience

PowerPoint, like any tool, is only as good as the person who wields it. If you want to blame PowerPoint for bad presentations, then blame Excel for poor financial performance and Word for terrible prose

Recent Posts

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services

About

Contact

Blog