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THE Expected Experience

Creating a Culture of Deliberate Communication
Cheesesteak After Workshop. What More Can I Ask For? front entrance of Jim's Steaks in Philadelphia on South StreetBlog

Cheesesteak After Workshop. What More Can I Ask For?

When Linda Yaffe from Working Matters invited me to Philadelphia, I said "Yes," on one condition. We have to find time to eat a cheesesteak (big smile). While she is…
Ira Koretsky
Ira KoretskySeptember 17, 2009
Business is Personal – 3 Tips to Build Rapport in Sales Meetings group of executives, men and women, mixed, sales meeting, small talk, building rapportBlog

Business is Personal – 3 Tips to Build Rapport in Sales Meetings

Article Summary:  Deliberate small talk differentiates you. We all recognize relationships take time. Each opportunity you have to touch your prospect is an opportunity to accelerate success. Small talk is…
Ira Koretsky
Ira KoretskySeptember 12, 2009
It’s Who Knows You – 3 Little Known Ways to Turn LinkedIn into a More Valuable Tool desk with laptop open to The Chief Storyteller, Ira Koretsky's, Linkedin Profile, to demonstrate how valuable of a tool it isBlog

It’s Who Knows You – 3 Little Known Ways to Turn LinkedIn into a More Valuable Tool

Article Summary:  If you are looking to improve your success (e.g., grow your membership, become THE thought leader, or increase brand awareness), the question is not, “are you using LinkedIn?”…
Ira Koretsky
Ira KoretskySeptember 5, 2009
Keep Your Top Customers Forever with Expand by 8, Part 2 hand/finger pointing in the middle of a map at an illuminated person icon, with 20 more icons, showing relationships between champion and othersBlog

Keep Your Top Customers Forever with Expand by 8, Part 2

Article Summary: Has this ever happened to you? You have an excellent working relationship with a key decision-maker (let’s call her Susan) at BestClient Organization. Over time, you have built…
Ira Koretsky
Ira KoretskyAugust 29, 2009
Networking as a Sales Tool – 5 Sure-Fire Steps to Increase Sales Success men and women executives networking, smiling, suits and tiesBlog

Networking as a Sales Tool – 5 Sure-Fire Steps to Increase Sales Success

Article Summary:  Generally, a networking event is one big blind date. You never know who you will meet next. Networking is all about the deliberate development of professional relationships. Just…
Ira Koretsky
Ira KoretskyAugust 22, 2009
The “What Do You Do?” Answer – A Key Tool in Your Sales Toolbox room full of executives networking, shaking hands, talking, sharing his or her elevator pitchBlog

The “What Do You Do?” Answer – A Key Tool in Your Sales Toolbox

Article Summary:  Your answer to "What Do You Do?" commonly referred to as your elevator pitch, is one of the most important tools in your communication toolbox. Why? Because if…
Ira Koretsky
Ira KoretskyAugust 8, 2009
Keep Your Top Customers Forever with Internal Champions, Part 1 hand/finger pointing in the middle of a map at an illuminated person icon, with 20 more icons, showing relationships between champion and othersBlog

Keep Your Top Customers Forever with Internal Champions, Part 1

Article Summary:  Has this ever happened to you? You have an excellent working relationship with a key decision maker (let’s call her Susan) at BestClient Organization. Over time, you have…
Ira Koretsky
Ira KoretskyJuly 25, 2009
Cut off the Crust from Landing Pages and PB&J peanut butter and jelly sandwich contrasted with website landing pageBlog

Cut off the Crust from Landing Pages and PB&J

I enjoy reading David's newsletters and blog postings. He always offers insights and useful suggestions. One that really struck me as an "aha" was one from last week about how…
Guest Author
Guest AuthorJune 3, 2009
Live in Fascination – Guest, Debra Witt black and white flowers with a large blossom drawn such that the blossom is not apparently a red heart - live in fascinationBlog

Live in Fascination – Guest, Debra Witt

Not too long ago, during a workshop I attended, the instructor asked the attendees to walk around the room. So I got up and walked around the room. After a…
Guest Author
Guest AuthorMay 14, 2009
Do What Robert Would Do – Customer Service Story fedex home delivery truck with smiling driver, arms crossed, in a comfortable and natural pose, outstanding customer success storyBlog

Do What Robert Would Do – Customer Service Story

Here’s an “I-never-thought-it-would-happen-to-me” customer service story. My old Dell PC needs to be put out to pasture. When I open my many and diverse applications, the PC gets slower and…
Ira Koretsky
Ira KoretskyApril 15, 2009
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Recent Posts

  • The Currency You Didn’t Know You Were Spending – Sylvia Baffour
  • Improve Your Presentation Visuals – Tip
  • Develop your “Story Library” – Tip
  • Be a Lighthouse – Scan Your Audience – Tip
  • Elizabeth’s Powerful Symbol Story – The 35 Year-Old Letter

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  • The Currency You Didn’t Know You Were Spending – Sylvia Baffour
  • Improve Your Presentation Visuals – Tip
  • Develop your “Story Library” – Tip
  • Be a Lighthouse – Scan Your Audience – Tip

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