Every brand has a story to tell. The goal of the story is to drive deeper engagement with your customers. How well the story is told can often make the difference between…
Duane BaileyJanuary 15, 2013
Yesterday, TED posted on its blog a new post, "TED reaches its billionth video view!" Congratulations!! Here are the two first paragraphs: According to our best estimates, TED has surpassed…
Ira KoretskyNovember 14, 2012
I have seen Jeff Bezos speak on numerous occasions. He is always candid with his experiences, especially growing up with his brother Mark and growing up with his grandparents. In…
Ira KoretskySeptember 12, 2012
Article Summary: Character still counts. It is the fabric woven throughout our stories. It is the book behind the cover. As Abraham Lincoln said, “I am not bound to win,…
Ira KoretskyJune 9, 2012
As part of my everyday marketing obligation, I do a fair share of social media posting on various outlets for our company. Not only do I help generate Facebook, Twitter,…
Guest AuthorMay 8, 2012
Last year I shared my Top 50 Communication Mantras. As I plan for 2012, I always look to my list to light a small fire of inspiration. As you look…
Ira KoretskyJanuary 4, 2012
In today’s consumer driven economy, content is king. Whether you direct an international association, manage a government program, run a small business, serve as the CEO of a Fortune 500…
Duane BaileyOctober 18, 2011
Last week, I had the pleasure of working with the American Bar Association (ABA) again here in the Washington, DC area. The ABA was sponsoring a career program at the…
Ira KoretskySeptember 28, 2011