Ira Koretsky, The Chief Storyteller ®

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It’s Who Knows You – 3 Little Known Ways to Turn LinkedIn into a More Valuable Tool

Article Summary: If you are looking to improve your success (e.g., grow your membership, become THE thought leader, or increase brand awareness), the question is not, “are you using LinkedIn?”…

Ira KoretskySeptember 5, 2009

hand/finger pointing in the middle of a map at an illuminated person icon, with 20 more icons, showing relationships between champion and others

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Keep Your Top Customers Forever with Expand by 8, Part 2

Article Summary: Has this ever happened to you? You have an excellent working relationship with a key decision-maker (let’s call her Susan) at BestClient Organization. Over time, you have built…

Ira KoretskyAugust 29, 2009

men and women executives networking, smiling, suits and ties

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Networking as a Sales Tool – 5 Sure-Fire Steps to Increase Sales Success

Article Summary: Generally, a networking event is one big blind date. You never know who you will meet next. Networking is all about the deliberate development of professional relationships. Just…

Ira KoretskyAugust 22, 2009

room full of executives networking, shaking hands, talking, sharing his or her elevator pitch

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The “What Do You Do?” Answer – A Key Tool in Your Sales Toolbox

Article Summary: Your answer to "What Do You Do?" commonly referred to as your elevator pitch, is one of the most important tools in your communication toolbox. Why? Because if…

Ira KoretskyAugust 8, 2009

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Keep Your Top Customers Forever with Internal Champions, Part 1

Article Summary: Has this ever happened to you? You have an excellent working relationship with a key decision maker (let’s call her Susan) at BestClient Organization. Over time, you have…

Ira KoretskyJuly 25, 2009

fedex home delivery truck with smiling driver, arms crossed, in a comfortable and natural pose, outstanding customer success story

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Do What Robert Would Do – Customer Service Story

Here’s an “I-never-thought-it-would-happen-to-me” customer service story. My old Dell PC needs to be put out to pasture. When I open my many and diverse applications, the PC gets slower and…

Ira KoretskyApril 15, 2009

two cats taking selfie photo - demonstrate humor and fun

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If You Want to Use Humor – USE HUMOR

In one of my LinkedIn groups, a person posted a question, "Consult: Speaking with an Interpreter…I have a keynote in Peru next week and learned all my Spanish on Dora the…

Ira KoretskyMarch 25, 2009

large, black water buffalo looking straight at the camera

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I Wasn’t Called a Water Buffalo

Today, I received a very nice walk-through demo of a potential service I am interested in buying. Wanda, the demonstrator, was using online collaboration software such that I could see…

Ira KoretskyFebruary 4, 2009

networking event with tasty breakfast spread with orange juice and fruit, need elevator pitch, your core story

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Elevator Pitch, Not Just for Breakfast Anymore

We subscribe to a newsletter that receives queries from reporters and journalists looking for ideas, experts, and sources to interview for future articles. Today's newsletter listed the following item. Notice…

Ira KoretskyJanuary 7, 2009

I have no use for engines. Give me the right word … and I will move the world.

Joseph Conrad | Polish-British writer, novelist | 1857 - 1924

Ira Koretsky

Keep Your Top Customers Forever with Expand by 8, Part 2

Networking as a Sales Tool – 5 Sure-Fire Steps to Increase Sales Success

The “What Do You Do?” Answer – A Key Tool in Your Sales Toolbox

Keep Your Top Customers Forever with Internal Champions, Part 1

Do What Robert Would Do – Customer Service Story

If You Want to Use Humor – USE HUMOR

I Wasn’t Called a Water Buffalo

Elevator Pitch, Not Just for Breakfast Anymore

I have no use for engines. Give me the right word … and I will move the world.

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Ira Koretsky

I have no use for engines. Give me the right word … and I will move the world.

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