“Many of the Fellows were tackling sensitive culture, justice, and historical issues. Some of the issues were heart breaking and would bring tears to your eyes hearing some of the stories. I encouraged the Fellows to share these stories while keeping in mind tugging on someone’s heart to inspire them to be part of the solution, you must find the right balance of emotion and benefit.
In general, people do not want to be overwhelmed with too strong of an emotional appeal. They want a reasoned set of arguments with clear benefits wrapped around/in an emotional appeal. Weave your emotional appeal just enough so your audience truly understands what is at stake. Empathy over sympathy. Balance emotion and benefit.”
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