I receive more cold calls each week than I can count. Phone calls, voice messages, emails, Twitter DMs, LinkedIn messages and sponsored Facebook posts.
I’ve witnessed no shortage of creative approaches. Early morning or late afternoon phone calls, intriguing email subject lines and targeted social media messages are among the many tactics eager salespeople have used to lure me into a conversation. And, yet, I return very few of the cold calls I receive.
If you want me to answer, inspire me.
Give me a reason to return the cold calls. Show me you’ve done your homework and you truly understand my or my organization’s needs. Offer me a solution to a problem or challenge I may be facing. You might even inspire me enough to answer your cold calls.
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