When was the last time you updated your LinkedIn profile? Do you even have a LinkedIn profile?
A LinkedIn profile is a great way to tell others about your personal brand – who you are, the experience you have and the value you bring.
A good LinkedIn profile is more than just an online resume. It’s a form of marketing content designed to build an audience and generate interest in your brand. It is and should be, an integral part of your overall job search strategy.
A current profile reinforces the brand-building efforts you’ve made through prior job performance, volunteer activities, face-to-face networking, personal connections, informational interviews, social media outreach and engagement, job applications and, of course, the formal interview.
If one or more of these characteristics apply to your LinkedIn profile, it might be time for a refresh:
• A missing or outdated profile photo
• A default headline that shows your current title and company
• The presence of overused buzzwords and phrases (e.g., “extensive experience,” “results-oriented,” “proven track record,” etc.)
• An incomplete profile with a noticeable absence of employment history, experience or results
• A lack of credibility (e.g., few or no endorsements and recommendations from supervisors, peers, subordinates, customers and suppliers)
Go ahead. Take a look. What is your LinkedIn profile saying about you and your brand?
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