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Tuesday, April 19, 2011

Less Is More: An Experience Like No Other

Written by  Duane Bailey

I was recently in the market for a new pair of running shoes. Like most runners, I was looking for a way that would help me run faster and farther. I had been considering minimalist footwear for some time and was ready to make the leap to barefoot running – or at least the feel of it.

In short, I was looking for a new running experience.

I purchased a pair of Vibram FiveFingers® minimalist shoes. In the short time I have owned them, they have provided me with an experience like no other shoe. When I run outside, I can feel the grass under my feet. I’m feeling more connected to nature and the environment. At the gym, it’s as if I’ve been given the freedom to wander around barefoot. No wonder the gym is feeling more like home these days.

I don’t know if the movement toward barefoot/minimalist running will turn out to be another fad...or what it will do for my time or distance. What I do know is Vibram has found a way, through product innovation, to differentiate itself with a rich and unique customer experience. When it comes to Vibram’s FiveFingers® running shoes, less really is more.

Are your customers telling you your products and services are the same as everyone else’s? Is your customer experience virtually identical to those of your competitors? Perhaps it’s time to start innovating. What can you do to make your customer experience richer and more unique?

Duane Bailey

Duane Bailey

Duane Bailey is a regular contributor to The Chief Storyteller® online conversation. He has helped organizations of all sizes drive growth in revenues and market share through the development and delivery of key business messages that resonate with target audiences. He holds an MBA in International Business and a BS in Marketing. He brings 28 years of experience in marketing communications and high technology sales.

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