John P. Kotter, a renowned expert on leadership at the Harvard Business School (mini bio below), recently wrote a piece in Forbes called, “The Power Of Stories.” The article has…
Ted Leonsis recently spoke at a local technology conference. His keynote address was titled, "Breakfast of Champions." He told his story through a sports metaphor. He used some of the…
I came across an interesting article from Business 2.0 Magazine (update: magazine no longer exists) today. IBM is following a story-driven approach in its new advertising -- use a metaphor.…
Have you ever held an object that instantly transported you back to a cherished memory or a profound experience? It could be a pen gifted by a mentor, a painting…