Marketing Archives - Page 8 of 11 - The Chief Storyteller

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Ensure Your Personal Bio Reflects Your True Self

I am a huge fan of audio books. On the plane, in the car, on the subway, anywhere. I am catching up on my favorite business books and for pleasure…

Ira KoretskyMay 15, 2013

word cloud, black text, purple highlight of figure of speech called portmanteau

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Portmanteau Ensures Uniqueness and Differentiation

One way to ensure uniqueness and ensure competitive differentiation for your company name, product name, or service name, is to develop the name as a Portmanteau. According to Merriam-Webster’s Online…

Ira KoretskyMay 8, 2013

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10 Branding Lessons from Social Media Followers

BETTER BRANDING = MORE FOLLOWERS I celebrated a personal milestone this week when I reached the 3,000 followers mark on Twitter. Later that day, a friend and I were having…

Duane BaileyApril 30, 2013

Majestic sky with clouds and highway bisects the photo with overlay text 50 business storytelling mantras to live by 2013

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50 Communication Mantras to Live By 2013

For the past two years (2011 and 2012), I shared my top 50 business storytelling and communication mantras. As I plan for 2013, I always look to my list to…

Ira KoretskyJanuary 17, 2013

Majestic sky with clouds and highway bisects the photo with overlay text 50 business mantras and expertise to live by 2012

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50 Communication Mantras to Live By 2012

Last year I shared my Top 50 Communication Mantras. As I plan for 2012, I always look to my list to light a small fire of inspiration. As you look…

Ira KoretskyJanuary 4, 2012

social media influences your stakeholders-prospects, customers, members, subscribers, everyone - tons of social media icons in row by row, column by column

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Engage Your Customers Through Social Media

True or false? Social media conversations influence purchases. True. A May 2010 chart from Internet market researcher eMarketer identified the sources that most influence purchases by social media users. Here…

Dave MichaelsAugust 18, 2011

conference room for US Army, mixed attendance of military and civilian, general officer presenting to group

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From Front Line to Bottom Line – A Soldier’s View of the Business Battlefield

What do CEOs and a Generals have in common? That's a question I always seem to ask myself because I have one foot in both worlds. I served in the…

Guest AuthorJune 14, 2011

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LinkedIn Not Working for You? Change Your Headline

Recently, I received a comment on my American Marketing Association (AMA) article, "LinkedIn for Job Hunters - Tips to Create a Must-Read Profile." In the article, I suggested three ways…

Ira KoretskyFebruary 7, 2011

Majestic sky with clouds and curvy highway bisects the photo with overlay text 50 business storytelling mantras to live by 2011

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50 Communication Mantras to Live By 2011

We have various guides and templates in the office. Guides for writing blogs, articles, and tip guides. We have a brand guide for color, font, format, and logo use. What…

Ira KoretskyJanuary 12, 2011

two executives, one male and one female, at a long conference table, female asking questions of male as he is on his laptop

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The Art of Sales Success, Ask Questions – Guest, Art Gould

When I was younger, I always thought the easiest job in the world was being a salesman. I loved to talk. "What could be easier?" I thought, than to take…

Guest AuthorNovember 17, 2010

Marketing

Portmanteau Ensures Uniqueness and Differentiation

From Front Line to Bottom Line – A Soldier’s View of the Business Battlefield

The Art of Sales Success, Ask Questions – Guest, Art Gould

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