Article Summary: In today's business world, communication moves at race-car speed. You often have less than a minute to tell your brand business story. That's why you need to make…
I’m having lunch before I give my "What Do You Do? 3 Steps to the Perfect Elevator Pitch" presentation to the Harvard Business School Alumni of the Washington, DC area…
I went shopping today and visited an Under Armour (UA) store. On the store wall, was a gigantic placard with the UA brand mission (see below). I thought it was…
I had a lot of fun last night with my competitive intelligence and business intelligence buddies from the Society of Competitive Intelligence Professionals (event announcement). You can read my article,…
Come join me and my fellow Competitive Intelligence (CI) friends for an educational and fun program on the elevator pitch, your answer to "What do you do?" It doesn't matter…
I first joined the world of Competitive Intelligence when working for Digex (now part of Verizon) in 2000. Digex was a premier provider of managed hosting services. It was one…