I am a customer detective. I help companies understand more about their customers so they can help them connect to their brands. Understanding customers requires that you find “clues” across…
Bhavesh Bhagat from Confident Governance, and I co-presented a keynote presentation at the annual ISACA DC conference. ISACA is an association of IT, Audit, Security & Risk Management, and Cyber…
Humor is a controversial subject. Most public speaking experts suggest avoiding humor. We couldn't disagree more! The undeniable fact is... worldwide, people love to laugh. So…why can’t we include humor?…
Since 2011, I have been sharing The Chief Storyteller®'s Top 50 Communication Mantras. I have become more reflective and contemplative in December and January. One thing I like to do is…
For the past three years (2011, 2012, 2013), I shared our Top 50 Communication Mantras for The Chief Storyteller®. If you are like me, in December and January, I reflect…
For the past two years (2011 and 2012), I shared my top 50 business storytelling and communication mantras. As I plan for 2013, I always look to my list to…
Every brand has a story to tell. The goal of the story is to drive deeper engagement with your customers. How well the story is told can often make the difference between…
In December of 2009, Robert Half released the results of its study, "The Value Meal." The leading sentence starts, "CFO Survey Shows it Pays to Take Your Client to Lunch."…
Recently, I received a comment on my American Marketing Association (AMA) article, "LinkedIn for Job Hunters - Tips to Create a Must-Read Profile." In the article, I suggested three ways…