It’s Simple, Actually – Just Use a Metaphor
![ibm headquarters building in india, ibm's new advertising campaign just use a metaphor](https://www.thechiefstoryteller.com/wp-content/uploads/2005/10/Chief-Storyteller-Blog-2005-1026-use-a-metaphor-ibm-1024x427.jpg)
I came across an interesting article from Business 2.0 Magazine (update: magazine no longer exists) today. IBM is following a story-driven approach in its new advertising -- use a metaphor.…
Ira KoretskyOctober 26, 2005