Content/Messaging Archives - Page 6 of 12

Ira Koretsky delivering his keynote to the Department of Energy's 950 attendees for its annual small business conference

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Over 950 Attendees for Ira Koretsky’s Opening Keynote at Department of Energy (DOE) Conference

What a fantastic experience! Thank you to everyone at the Department of Energy's Small Office of Disadvantaged Business Utilization (OSDBU) and the event team. From a professional speaker's perspective, the…

Ira KoretskyMay 24, 2016

background image of Atlanta with overlay text of USDOE2016, Small Business Conference, and Atlanta May 23, with Awaken the Storytelling Giant in You in large bold type at the top

Blog

Join Over 950 Government and Corporate Executives for Ira Koretsky’s Opening Keynote at Department of Energy (DOE)

I'm honored to be delivering the opening keynote for the 15th Annual Department of Energy (DOE) Small Business Forum & Expo in Atlanta May 23 to 25. "AWAKEN THE STORYTELLING…

Ira KoretskyApril 6, 2016

hands only, female and male, with male holding pen, paper is covered with mathematical equations, demonstrate need to simplify, blue transparent rectangle spans the picture with text overlay, write to the 10th grade level

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Write to the 10th Grade Level to [Dramatically] Improve Audience Engagement

Reducing jargon and sentence/word complexity are key to enhancing engagement with your stakeholders. Polish-born British novelist, Joseph Conrad said, “He who wants to persuade should put his trust not in the…

Ira KoretskyJanuary 27, 2016

Orange red rock formations in the background with highway that bisects the photo with overlay text 50 business storytelling mantras to live by 2016

Blog

50 Communication Mantras to Live By 2016

I have been sharing The Chief Storyteller®'s Top 50 Communication Mantras for quite a few years now. Some folks have told me in person or through email there are always…

Ira KoretskyJanuary 6, 2016

the wilted spinach test - woman preparing a meal with spinach - ensure your messages relate and resonate with your audience

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The Wilted Spinach Test – Do Your Content and Messages Relate and Resonate?

I was at lunch today with a long-time client, Diane. Per usual, the waiter shared the specials of the day. I asked him about the glazed salmon entrée. He smiled…

Ira KoretskySeptember 16, 2015

article from the national wood product and container association - three communication strategies to attract and keep great customers

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3 Communication Strategies to Attract and Keep Great Customers

Backstory: I had the honor and pleasure of doing a keynote program for the National Wood Pallet and Container Association annual conference (NWPCA) in 2014. I have known Brent, the…

Ira KoretskySeptember 5, 2015

black and white, 6 cowboy ranch herders all on horseback, smiling at the camera, all supposed to work together like good consultants, like the consultants at EDS

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Consultants are Like Cat Herders, One of the Funniest Super Bowl Commercials… Ever

If you are a consultant, were a consultant, work with consultants, then you will definitely laugh at the EDS commercial from 2000. It is a great metaphor with a great…

Ira KoretskyAugust 5, 2015

Be a customer detective - image has portroit of Agatha Christie's Hercule Poirot, David Suchet

Blog

Customer Detectives are Key to Your Survival and Growth – Guest, Darcy Bevelacqua

I am a customer detective. I help companies understand more about their customers so they can help them connect to their brands. Understanding customers requires that you find “clues” across…

Guest AuthorJuly 7, 2015

we eat with our eyes - our perception leads us - master chefs prepare pumpkin soup

Blog

Pass the 3-Second Test by Following Advice from Master Chefs

In the two study's below, Charles Spence, PhD, Professor of Experimental Psychology, was a co-author. He wrote, "People's perception is typically dominated by what their eyes see." As such, when…

Ira KoretskyJune 22, 2015

Ira Koretsky and Bhavest Bhagat after their keynote to ISACA. Standing side-by-side, smiling, with title slide in the background

Blog

Awakening the Hidden “Risk Giant” in You – Keynote with ISACA

Bhavesh Bhagat from Confident Governance, and I co-presented a keynote presentation at the annual ISACA DC conference. ISACA is an association of IT, Audit, Security & Risk Management, and Cyber…

Ira KoretskyJune 11, 2015

Content/Messaging

Over 950 Attendees for Ira Koretsky’s Opening Keynote at Department of Energy (DOE) Conference

Join Over 950 Government and Corporate Executives for Ira Koretsky’s Opening Keynote at Department of Energy (DOE)

Write to the 10th Grade Level to [Dramatically] Improve Audience Engagement

The Wilted Spinach Test – Do Your Content and Messages Relate and Resonate?

3 Communication Strategies to Attract and Keep Great Customers

Consultants are Like Cat Herders, One of the Funniest Super Bowl Commercials… Ever

Customer Detectives are Key to Your Survival and Growth – Guest, Darcy Bevelacqua

Pass the 3-Second Test by Following Advice from Master Chefs

Awakening the Hidden “Risk Giant” in You – Keynote with ISACA

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