Article Summary: By a show of hands, who likes public speaking? A few hands go up. OK, who likes attending a PowerPoint presentation? Again, a few of you. Both responses…
Article Summary: In today's business world, communication moves at race-car speed. You often have less than a minute to tell your brand business story. That's why you need to make…
* More native speakers of languages other than English currently access the Internet than do native speakers of English. * The U.S. currently accounts for less than half of total…
I’m having lunch before I give my "What Do You Do? 3 Steps to the Perfect Elevator Pitch" presentation to the Harvard Business School Alumni of the Washington, DC area…
How do you ensure that you stand out from the competition? Simplify your words, concepts, phrases, diagrams, everything! Americans especially, have such short attention spans--verrryyy short. We are bombarded with…
Last night, I gave my "What Do You Do? 3 Steps To A Perfect Elevator Pitch" workshop to the Harvard Business School (HBS) Alumni Club of Washington, DC. At dinner,…
Every Hotel Tells A Story The Kimpton Hotels message is pure and simple, great. It is a great phrase... a great message... a great story. It inspires you to say,…
I went shopping today and visited an Under Armour (UA) store. On the store wall, was a gigantic placard with the UA brand mission (see below). I thought it was…
I had a lot of fun last night with my competitive intelligence and business intelligence buddies from the Society of Competitive Intelligence Professionals (event announcement). You can read my article,…
Come join me and my fellow Competitive Intelligence (CI) friends for an educational and fun program on the elevator pitch, your answer to "What do you do?" It doesn't matter…