Content/Messaging Archives - Page 10 of 12

stern, gruff, older executive, boss-looking, man in a chair advertisement from mcgraw hill, from 1958, moral use research

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Before You Make that Call – Use Research to Stand Out from Your Competition

Article Summary: You only have one chance to make a great first impression that prompts your prospect to say, “Tell me more.” You have to justify immediately why the other…

Ira KoretskyJanuary 23, 2010

starbucks opening in US Air Force base, filled with happy customers eating and drinking

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Shoulda, Woulda, Coulda – 5 Activities You Really Should Do

Article Summary: “Remember that the person you’re about to meet can become as important to you as someone you’ve known for years.” H. Jackson Brown, Jr., author of Life’s Little…

Ira KoretskyDecember 5, 2009

beautiful orange-red sky as sun sets over the ocean, view from the beach - resort trade, hospitality, hotel, travel, vacation - improves sales with better storytelling

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Improve Sales Success with Storytelling Processes

Article Summary: I met Alan Schlaifer several years ago during a Wharton Alumni event in the Washington, DC area. A few months ago, we found ourselves sitting at the same…

Ira KoretskyOctober 14, 2009

front entrance of Jim's Steaks in Philadelphia on South Street

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Cheesesteak After Workshop. What More Can I Ask For?

When Linda Yaffe from Working Matters invited me to Philadelphia, I said "Yes," on one condition. We have to find time to eat a cheesesteak (big smile). While she is…

Ira KoretskySeptember 17, 2009

group of executives, men and women, mixed, sales meeting, small talk, building rapport

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Business is Personal – 3 Tips to Build Rapport in Sales Meetings

Article Summary: Deliberate small talk differentiates you. We all recognize relationships take time. Each opportunity you have to touch your prospect is an opportunity to accelerate success. Small talk is…

Ira KoretskySeptember 12, 2009

room full of executives networking, shaking hands, talking, sharing his or her elevator pitch

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The “What Do You Do?” Answer – A Key Tool in Your Sales Toolbox

Article Summary: Your answer to "What Do You Do?" commonly referred to as your elevator pitch, is one of the most important tools in your communication toolbox. Why? Because if…

Ira KoretskyAugust 8, 2009

two cats taking selfie photo - demonstrate humor and fun

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If You Want to Use Humor – USE HUMOR

In one of my LinkedIn groups, a person posted a question, "Consult: Speaking with an Interpreter…I have a keynote in Peru next week and learned all my Spanish on Dora the…

Ira KoretskyMarch 25, 2009

networking event with tasty breakfast spread with orange juice and fruit, need elevator pitch, your core story

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Elevator Pitch, Not Just for Breakfast Anymore

We subscribe to a newsletter that receives queries from reporters and journalists looking for ideas, experts, and sources to interview for future articles. Today's newsletter listed the following item. Notice…

Ira KoretskyJanuary 7, 2009

audience of executives sitting in a training presentation, engaged and smiling at the presenter

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Presenters Must Prepare Like Orchestra Conductors (Part 2)

Article Summary: By a show of hands, who likes public speaking? A few hands go up. OK, who likes attending a PowerPoint presentation? Again, a few of you. Both…

Ira KoretskyAugust 23, 2008

united airlines 777 was the plane I took oversease

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I’m a Teacher I Tell Them…When in Reality, I’m a Turbulence Terminator

On my United Airlines flight to London, Heathrow recently, I met Hope, one of the nicest flight attendants. I was leaving for my upcoming training workshops/technical assistance training in Armenia,…

Ira KoretskyJuly 23, 2008

Content/Messaging

Shoulda, Woulda, Coulda – 5 Activities You Really Should Do

Improve Sales Success with Storytelling Processes

Business is Personal – 3 Tips to Build Rapport in Sales Meetings

The “What Do You Do?” Answer – A Key Tool in Your Sales Toolbox

If You Want to Use Humor – USE HUMOR

Elevator Pitch, Not Just for Breakfast Anymore

Presenters Must Prepare Like Orchestra Conductors (Part 2)

I’m a Teacher I Tell Them…When in Reality, I’m a Turbulence Terminator

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