For all of you gamers and interested in an iconic game character, Yahoo writer Chris Morris recently wrote an interesting article about the voice behind the Microsoft Xbox Game, Halo, and its…
As part of my everyday marketing obligation, I do a fair share of social media posting on various outlets for our company. Not only do I help generate Facebook, Twitter,…
Last week, I had the pleasure of working with the American Bar Association (ABA) again here in the Washington, DC area. The ABA was sponsoring a career program at the…
True or false? Social media conversations influence purchases. True. A May 2010 chart from Internet market researcher eMarketer identified the sources that most influence purchases by social media users. Here…
Over the past month, we have received quite a few questions around Tweeting effectively. I thought I'd turn one of our suggestions into a Tip of the Week. Did you…
Article Summary: When it comes to resumes, people either love them or hate them, depending on where they sit. Hiring teams love to sort them quickly into “yes,” “maybe,” and…
We have various guides and templates in the office. Guides for writing blogs, articles, and tip guides. We have a brand guide for color, font, format, and logo use. What…
Article Summary: In June, I had the privilege of addressing participants at the Association of Chief Executives of Voluntary Organisations (ACEVO) conference (see Charities Must Also Have Great Messages). This…
Article Summary: Your clients always tell you what’s important to them. Sometimes they tell you specifically with words and body language. Sometimes they tell you by changes in patterns, human…