The Expected Experience Blog | The Chief Storyteller

take your client to lunch, with two executives sitting in a restaurant booth, smiling broadly while looking at a piece of paper

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Survey Shows it Pays to Take Your Customer to Lunch

In December of 2009, Robert Half released the results of its study, "The Value Meal." The leading sentence starts, "CFO Survey Shows it Pays to Take Your Client to Lunch."…

Ira KoretskyMarch 2, 2011

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LinkedIn Not Working for You? Change Your Headline

Recently, I received a comment on my American Marketing Association (AMA) article, "LinkedIn for Job Hunters - Tips to Create a Must-Read Profile." In the article, I suggested three ways…

Ira KoretskyFebruary 7, 2011

“Le hasard ne favorise que les esprits prepares.” Translated, it says, “Chance favors only the prepared mind.”

Louis Pasteur | biologist, chemist | discovered principles of vaccination and pasteurization | 1822 - 1895

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Every Accomplishment Should Be Great – 5 Steps to Compelling Resume Accomplishments

Article Summary: When it comes to resumes, people either love them or hate them, depending on where they sit. Hiring teams love to sort them quickly into “yes,” “maybe,” and…

Ira KoretskyJanuary 29, 2011

Majestic sky with clouds and curvy highway bisects the photo with overlay text 50 business storytelling mantras to live by 2011

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50 Communication Mantras to Live By 2011

We have various guides and templates in the office. Guides for writing blogs, articles, and tip guides. We have a brand guide for color, font, format, and logo use. What…

Ira KoretskyJanuary 12, 2011

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LinkedIn for Job Hunters – Create a Must-Read Profile

Article Summary: LinkedIn for Job Hunters outlines three very important suggestions for creating a must-read profile. LinkedIn® is an integral part of your job search. LinkedIn® complements and extends your…

Ira KoretskyDecember 18, 2010

inside of a mobile telephone retail store

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Treat Everyone Like a Customer Even if he is 13 Years Old

All my 8th grader really wants for Christmas is an iPhone 4. So, I took him to my cellular provider the other day to see if they could help us.…

Duane BaileyDecember 14, 2010

two executives, one male and one female, at a long conference table, female asking questions of male as he is on his laptop

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The Art of Sales Success, Ask Questions – Guest, Art Gould

When I was younger, I always thought the easiest job in the world was being a salesman. I loved to talk. "What could be easier?" I thought, than to take…

Guest AuthorNovember 17, 2010

woman executive using laptop, hands visible on keyboard with laptop open - emarketing relevancy

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Achieve Relevancy in eMarketing

With multiple email accounts, I receive a large number of email solicitations. I typically begin each day scanning through the subject lines to determine what are the most relevant to…

Duane BaileyNovember 10, 2010

Every word has a story…one word can tell an epoch of history, define the attitude of an era, or reflect an ancestral sense of humor.

Eugene Finerman | from

THE Expected Experience

Survey Shows it Pays to Take Your Customer to Lunch

“Le hasard ne favorise que les esprits prepares.” Translated, it says, “Chance favors only the prepared mind.”

Every Accomplishment Should Be Great – 5 Steps to Compelling Resume Accomplishments

LinkedIn for Job Hunters – Create a Must-Read Profile

Treat Everyone Like a Customer Even if he is 13 Years Old

The Art of Sales Success, Ask Questions – Guest, Art Gould

Achieve Relevancy in eMarketing

Every word has a story…one word can tell an epoch of history, define the attitude of an era, or reflect an ancestral sense of humor.

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THE Expected Experience

“Le hasard ne favorise que les esprits prepares.” Translated, it says, “Chance favors only the prepared mind.”

Every word has a story…one word can tell an epoch of history, define the attitude of an era, or reflect an ancestral sense of humor.

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