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THE Expected Experience

Creating a Culture of Deliberate Communication
Get Funded Keynote at LHRA Annual Conference lhra latino hotel and restaurant association logo for annual conferenceBlog

Get Funded Keynote at LHRA Annual Conference

If you are in the hotel or restaurant industry, join me and hundreds of professionals from around the world. I will be delivering Thursday morning's keynote, "Get Funded: Design and…
Ira Koretsky
Ira KoretskySeptember 12, 2013
How Would Thomas Edison Reskill Today’s Workforce? Guest, Sarah Miller Caldicott thomas alva edison circa 1910, holding lightbulb up in his right handBlog

How Would Thomas Edison Reskill Today’s Workforce? Guest, Sarah Miller Caldicott

I've known Sarah for several years through my membership in the American Marketing Association's Executive Circle. She has some really great content, ideas, programs, and services all around innovation. In…
Guest Author
Guest AuthorSeptember 4, 2013
How Much Klout Does Your Brand Have? when ef hutton talks, people listen - klout - screen grab from circa 1970 commercial, executives around lunch tableBlog

How Much Klout Does Your Brand Have?

Brokerage firm E.F. Hutton was best known in the 1970's and '80s by the advertising tag line, "When E.F. Hutton Talks, People Listen." Its television commercials typically involved a conversation…
Duane Bailey
Duane BaileyAugust 13, 2013
Great Leaders are Great Storytellers – 5 Tips to Improve Your Leadership Effectiveness photo for article - great leaders are great storytellers - shows a female executive smiling with teamBlog

Great Leaders are Great Storytellers – 5 Tips to Improve Your Leadership Effectiveness

Article Summary:  With today’s communication so fast and furious, do you have the time to really process the multitude of messages demanding your attention? Of course you don’t. As a…
Ira Koretsky
Ira KoretskyJuly 27, 2013
Happy Father’s Day 2013 Happy Father's Day 2013Blog

Happy Father’s Day 2013

Today is the third year people can say to me, "Happy Father's Day." As an older parent, having children makes you more acutely aware of your personal and family life.…
Ira Koretsky
Ira KoretskyJune 21, 2013
Advice for This Year’s Graduates – Make It About “Them” college graduation, view from high of the students with their hatsBlog

Advice for This Year’s Graduates – Make It About “Them”

In a few weeks, I will attend my 30th college reunion at Fairfield University. It’s hard to believe so many years have gone by since I received my undergraduate degree…
Duane Bailey
Duane BaileyMay 28, 2013
Ensure Your Personal Bio Reflects Your True Self copy of linkedin bio profile of best selling author john scalzi, whom is featured in this blogBlog

Ensure Your Personal Bio Reflects Your True Self

I am a huge fan of audio books. On the plane, in the car, on the subway, anywhere. I am catching up on my favorite business books and for pleasure…
Ira Koretsky
Ira KoretskyMay 15, 2013
Happy Mother’s Day 2013 happy mothers day 2013Blog

Happy Mother’s Day 2013

To all of the mothers and grandmothers, thank you for being good role models, caring and nurturing us, and inspiring us to be the best versions of ourselves. Mama was…
Ira Koretsky
Ira KoretskyMay 12, 2013
Portmanteau Ensures Uniqueness and Differentiation word cloud, black text, purple highlight of figure of speech called portmanteauBlog

Portmanteau Ensures Uniqueness and Differentiation

One way to ensure uniqueness and ensure competitive differentiation for your company name, product name, or service name, is to develop the name as a Portmanteau. According to Merriam-Webster’s Online…
Ira Koretsky
Ira KoretskyMay 8, 2013
10 Branding Lessons from Social Media Followers engage your followers, social media icons on cork board with push pins - pinterest, blog, snapchat, twitter, facebook, instagramBlog

10 Branding Lessons from Social Media Followers

BETTER BRANDING = MORE FOLLOWERS I celebrated a personal milestone this week when I reached the 3,000 followers mark on Twitter. Later that day, a friend and I were having…
Duane Bailey
Duane BaileyApril 30, 2013
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Recent Posts

  • The Currency You Didn’t Know You Were Spending – Sylvia Baffour
  • Improve Your Presentation Visuals – Tip
  • Develop your “Story Library” – Tip
  • Be a Lighthouse – Scan Your Audience – Tip
  • Elizabeth’s Powerful Symbol Story – The 35 Year-Old Letter

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  • The Currency You Didn’t Know You Were Spending – Sylvia Baffour
  • Improve Your Presentation Visuals – Tip
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