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Thank You Lowe’s – A Small Token to Veterans Means a Lot

By November 23, 2018March 28th, 2021No Comments
Lowes Store with Veteran Only Parking Sign

Yesterday was appliance day shopping. My wife, daughter, and I went to five stores comparing and contrasting refrigerators.

Around lunch time, we headed to our nearest Lowe’s Home Improvement. After exiting the car and walking to the entrance, I noticed the sign. The sign that read, “VETERAN PARKING ONLY. Thank you for your service.”

I had to take the picture.

I also had to say “Thank you” to Lowe’s. While it may seem like a small token, it meant a lot to me as a veteran. Mission BBQ is the only other business I am aware of in the Washington, DC area that has a parking spot reserved for veterans.

Lowe’s “Veteran Only Parking” sign is a differentiator. While small in size, its message is big. The sign is shouting to veterans–we value your business. That doesn’t mean other retailers are not. I am a huge advocating of stating the obvious in your services and your business stories. If you don’t, someone else will.

The lesson from today… What is your organization doing to differentiate itself? Its culture? Its values? Its customer service? Today, more than ever, you need a value story that differentiates you from your competition.


Photography Source:  © Copyright 2018, The Chief Storyteller®, LLC. All Rights Reserved.

Ira Koretsky

Ira Koretsky has built The Chief Storyteller® into one of the most recognized names in communication, especially business storytelling. He has delivered over 500 keynote presentations and workshops in nearly a dozen countries, in more than one hundred cities, across 30 plus industries. His specialties are simplifying the complex and communicating when the stakes are high. He is also an adjunct professor in public speaking and storytelling at the University of Maryland's Business School. With over 25 years of experience, he is a sought-after storytelling coach, global speaker, trainer, consultant, communication coach, and public speaking coach.