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Our progress as a nation can be no swifter than our progress in education. The human mind is our fundamental resource.

John F. Kennedy | 35th President of the United States | 1917 - 1963

Speak the language of your customers

Ira Koretsky / Speaker, Trainer, Author, Consultant, Coach / CEO, The Chief Storyteller®

Do. Or do not. There is no try.

Yoda | Jedi Master | Statement to young Jedi Luke Skywalker in The Empire Strikes Back, 1980

Your first 10 words are more important than your next 10,000. In fact, if your first 10 words aren't the right words, you won't have a chance to use the next 10,000.

Elmer Wheeler | Author, speaker, sales expert, 'America's #1 Salesman' | 1903 - 1968

I learned that the great leaders know how to fail. In the course of your Army career you will likely fail and fail often. Nothing so steels you for battle like failure. No officer I watched got it right, every time. The great ones know that when they fail, they must pick themselves up, learn from their mistakes and move on.

Admiral William McRaven | Former Commander of the US Special Operations Command | From his speech to the 2015 Class of the US Army Military Academy

With today’s frenetic social media post this, tweet that, like this, stalk them, brands should be making their loyal fans into their own loyal brand storytellers.

Ira Koretsky / Speaker, Trainer, Author, Consultant, Coach / CEO, The Chief Storyteller®

If you can't say somethin' nice, don't say nothin' at all.

Thumper (the Rabbit) telling Bambi | Disney 1942 Movie "Bambi"

If you don’t use your voice, there’s someone waiting behind you who will.

Katrina 'Kat' Cole | COO, Focus Brands; Former president Cinnabon

He who wants to persuade should put his trust not in the right argument, but in the right word.

Joseph Conrad | Polish-British writer, novelist | 1857 - 1924