Content/Messaging Archives - Page 8 of 12

thomas alva edison circa 1910, holding lightbulb up in his right hand

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How Would Thomas Edison Reskill Today’s Workforce? Guest, Sarah Miller Caldicott

I've known Sarah for several years through my membership in the American Marketing Association's Executive Circle. She has some really great content, ideas, programs, and services all around innovation. In…

Guest AuthorSeptember 4, 2013

photo for article - great leaders are great storytellers - shows a female executive smiling with team

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Great Leaders are Great Storytellers – 5 Tips to Improve Your Leadership Effectiveness

Article Summary: With today’s communication so fast and furious, do you have the time to really process the multitude of messages demanding your attention? Of course you don’t. As a…

Ira KoretskyJuly 27, 2013

word cloud, black text, purple highlight of figure of speech called portmanteau

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Portmanteau Ensures Uniqueness and Differentiation

One way to ensure uniqueness and ensure competitive differentiation for your company name, product name, or service name, is to develop the name as a Portmanteau. According to Merriam-Webster’s Online…

Ira KoretskyMay 8, 2013

Majestic sky with clouds and highway bisects the photo with overlay text 50 business storytelling mantras to live by 2013

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50 Communication Mantras to Live By 2013

For the past two years (2011 and 2012), I shared my top 50 business storytelling and communication mantras. As I plan for 2013, I always look to my list to…

Ira KoretskyJanuary 17, 2013

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Content is the New Currency for Brand Storytelling in 2013

Every brand has a story to tell. The goal of the story is to drive deeper engagement with your customers. How well the story is told can often make the difference between…

Duane BaileyJanuary 15, 2013

microsoft xbox halo master chief, halo 5 poster

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Meet the Man Behind Master Chief – Interesting Backstory to Microsoft’s Halo Game Character

For all of you gamers and interested in an iconic game character, Yahoo writer Chris Morris recently wrote an interesting article about the voice behind the Microsoft Xbox Game, Halo, and its…

Ira KoretskyDecember 5, 2012

two executives, man and woman, interviewing woman, handshake between both women, everyone smiling for interview

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Tell Me About Yourself – How to Wow During Your Interview

Article Summary: Imagine you have spent the day interviewing. You met senior leaders from every department. Your last interview is with Donald, the CEO. He graciously welcomes you into his…

Ira KoretskySeptember 24, 2011

social media influences your stakeholders-prospects, customers, members, subscribers, everyone - tons of social media icons in row by row, column by column

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Engage Your Customers Through Social Media

True or false? Social media conversations influence purchases. True. A May 2010 chart from Internet market researcher eMarketer identified the sources that most influence purchases by social media users. Here…

Dave MichaelsAugust 18, 2011

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3 Reasons Why Your Tweet Must be 100 Characters or Less

Over the past month, we have received quite a few questions around Tweeting effectively. I thought I'd turn one of our suggestions into a Tip of the Week. Did you…

Dave MichaelsJune 27, 2011

two executives having a meeting around a table, female executive is gesturing and talking to male executive

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The Personal Storyteller – 3 Tips to Improve Your Communication Skills

Article Summary: Everyone is a storyteller. You are a storyteller. You tell personal and professional stories every day. Whether you direct an international association, manage a government program, run a…

Ira KoretskyMay 7, 2011

Content/Messaging

How Would Thomas Edison Reskill Today’s Workforce? Guest, Sarah Miller Caldicott

Great Leaders are Great Storytellers – 5 Tips to Improve Your Leadership Effectiveness

Portmanteau Ensures Uniqueness and Differentiation

Meet the Man Behind Master Chief – Interesting Backstory to Microsoft’s Halo Game Character

Tell Me About Yourself – How to Wow During Your Interview

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