Content/Messaging Archives - Page 11 of 12

color solar system, 8 planets, with no pluto, as plutio was classified as a plutoid

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Always Simplify Your Communication, Even if it is Rocket Science – The Saga with Pluto’s Name

Did you hear that The International Astronomical Union (IAU) declared Pluto a non-planet? They coined a new planet type, the "plutoid." That means, our solar system is now 8 planets…

Ira KoretskyJune 25, 2008

group of executives sitting in a training presentation, engaged and smiling at the facilitator

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Drop the Dry Presentation, Tell a Compelling Story (Part 1)

Article Summary: By a show of hands, who likes public speaking? A few hands go up. OK, who likes attending a PowerPoint presentation? Again, a few of you. Both responses…

Ira KoretskyJune 7, 2008

man's arm, with a focus on his wrist and closed fist to highlight the watch as a metaphor for your compelling elevator pitch

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Say What You Want, Say it in Under 30 Seconds

Article Summary: In today's business world, communication moves at race-car speed. You often have less than a minute to tell your brand business story. That's why you need to make…

Ira KoretskyFebruary 22, 2008

world map, white background, with gray map of countries to globalize your website

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Globalize your Website to Increase Your Market Reach – Guest, Marla Schulman

* More native speakers of languages other than English currently access the Internet than do native speakers of English. * The U.S. currently accounts for less than half of total…

Guest AuthorJuly 11, 2007

group of female and male business executives, having coffee, networking, sharing elevator pitch

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I’ll Create My Own Story When Yours is Confusing

I’m having lunch before I give my "What Do You Do? 3 Steps to the Perfect Elevator Pitch" presentation to the Harvard Business School Alumni of the Washington, DC area…

Ira KoretskyNovember 4, 2006

classroom full of students with teacher, simplify the complex in education

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Talk at the 10th Grade – Simplify Your Communication

How do you ensure that you stand out from the competition? Simplify your words, concepts, phrases, diagrams, everything! Americans especially, have such short attention spans--verrryyy short. We are bombarded with…

Ira KoretskyOctober 5, 2005

harvard business school baker library -- represents hbs alumni club of dc where we gave our workshop on elevator pitch

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I Only Talk with People that Understand My Jargon

Last night, I gave my "What Do You Do? 3 Steps To A Perfect Elevator Pitch" workshop to the Harvard Business School (HBS) Alumni Club of Washington, DC. At dinner,…

Ira KoretskySeptember 14, 2005

kimpton hotels message, every hotel tells a story, on all branding materials

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Fantastic Storytelling – “Every Hotel Tells A Story”

Every Hotel Tells A Story The Kimpton Hotels message is pure and simple, great. It is a great phrase... a great message... a great story. It inspires you to say,…

Ira KoretskySeptember 13, 2005

tip of the week, with scrabble tiles spelling out in short, phrase to avoid for Under Armour

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Avoid the Words “In Short” – Reduces Your Effectiveness

I went shopping today and visited an Under Armour (UA) store. On the store wall, was a gigantic placard with the UA brand mission (see below). I thought it was…

Ira KoretskySeptember 5, 2005

scip event on elevator pitch, hello my name is tag, skills to learn better tomorrow message, presentation, public speaking, storytelling with data, networking, sales - quote from H. Jackson Brown, Jr.

Blog

Avoid the Blah Blah Blah – “What Do You Do?” Elevator Pitch Workshop

I had a lot of fun last night with my competitive intelligence and business intelligence buddies from the Society of Competitive Intelligence Professionals (event announcement). You can read my article,…

Ira KoretskyMay 20, 2005

Content/Messaging

Always Simplify Your Communication, Even if it is Rocket Science – The Saga with Pluto’s Name

Drop the Dry Presentation, Tell a Compelling Story (Part 1)

Say What You Want, Say it in Under 30 Seconds

I’ll Create My Own Story When Yours is Confusing

Talk at the 10th Grade – Simplify Your Communication

I Only Talk with People that Understand My Jargon

Fantastic Storytelling – “Every Hotel Tells A Story”

Avoid the Words “In Short” – Reduces Your Effectiveness

Avoid the Blah Blah Blah – “What Do You Do?” Elevator Pitch Workshop

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