I was at lunch today with a long-time client, Diane. Per usual, the waiter shared the specials of the day. I asked him about the glazed salmon entrée. He smiled…
Backstory: I had the honor and pleasure of doing a keynote program for the National Wood Pallet and Container Association annual conference (NWPCA) in 2014. I have known Brent, the…
As an Army veteran, I'm a member of several military and veteran related LinkedIn groups. Recently someone posted an article titled, "19 Terrible LinkedIn Mistakes You're Making." In the comments,…
Imagine you are delivering your standard one-hour presentation. This is what you would expect from your audience: Understand most of what you say, very quickly Appreciate your humor Not think…
If you are a consultant, were a consultant, work with consultants, then you will definitely laugh at the EDS commercial from 2000. It is a great metaphor with a great…
Procatalepsis is a Figure of Impact for improving persuasion and influence. As a betting person, I would bet you one billion Monopoly® dollars, you use Procatalepsis frequently, likely as much…
I am a customer detective. I help companies understand more about their customers so they can help them connect to their brands. Understanding customers requires that you find “clues” across…