Strengthen your communication and eliminate the Big - Bad - "But." You know how much I dislike the word "but." I've gotten into arguments with professors and lexicologists alike, who…
Ira KoretskyJanuary 16, 2006
Ted Leonsis recently spoke at a local technology conference. His keynote address was titled, "Breakfast of Champions." He told his story through a sports metaphor. He used some of the…
Ira KoretskyNovember 9, 2005
I came across an interesting article from Business 2.0 Magazine (update: magazine no longer exists) today. IBM is following a story-driven approach in its new advertising -- use a metaphor.…
Ira KoretskyOctober 26, 2005
I'm at lunch with my friend and colleague, Alex, whom I met at the Montgomery County Chamber of Commerce. For this lunch, we met after a presentation we both attended…
Ira KoretskyOctober 20, 2005
How do you ensure that you stand out from the competition? Simplify your words, concepts, phrases, diagrams, everything! Americans especially, have such short attention spans--verrryyy short. We are bombarded with…
Ira KoretskyOctober 5, 2005
Last night, I gave my "What Do You Do? 3 Steps To A Perfect Elevator Pitch" workshop to the Harvard Business School (HBS) Alumni Club of Washington, DC. At dinner,…
Ira KoretskySeptember 14, 2005
Every Hotel Tells A Story The Kimpton Hotels message is pure and simple, great. It is a great phrase... a great message... a great story. It inspires you to say,…
Ira KoretskySeptember 13, 2005
I went shopping today and visited an Under Armour (UA) store. On the store wall, was a gigantic placard with the UA brand mission (see below). I thought it was…
Ira KoretskySeptember 5, 2005