Ahhhh… Super Bowl 2020 is now officially over. The memories will stay with us as will the commercials. This year, I selected the Super Bowl 2020 commercials I felt were the funniest, while being on message. For example, I laughed out loud at the Rocket Mortgage commercials with Jason Momoa. I just don’t feel they are on message. Here are my top six commercials that told a story about the brand and made me laugh. Do you agree?
NEXT 100 | NFL Super Bowl 2020
This ad was funny and touching. It featured 13-year-old Maxwell “Bunchie” Young and NFL stars, past and present. You see Bunchie runing across the country, in various experiences, all funny and all involving players. You also see and hear the legendary players encouraging Bunchie to keep running by yelling, “Take it to the house.” At the end of the commercial, you see Bunchie at the game, at Hard Rock Stadium, to open the Super Bowl.
Jeep® | “Groundhog Day” | Bill Murray
From the Jeep® YouTube Description: It’s “Groundhog Day” all over again as Jeep brand debuts a Big Game spot starring Bill Murray (in his first-ever national television commercial). But this time reliving the same day over and over again is always a new adventure when you’re driving the 2020 Jeep Gladiator. Jeep. There’s only one.
Smaht Pahk | Hyundai
Unique and specific from the Super Bowl 2020 commercials is the New England Hyundai ad. Boston natives Chris Evans, Rachel Dratch, and John Krasinski argue about whether Krasinki’s car can fit into a “wicket tight” spot, in thick New England accents. Of course the car can fit! Krasinki’s car has Hyundai’s Smart Park (Smaht Park) technology. A cameo adds some nostalgia and more fun from Red Sox legend, David “Big Papi” Ortiz.
#BeforeAlexa | Amazon
Amazon CEO Jeff Bezos turned to Ellen DeGeneres and Portia de Rossi to show Alexa and Echo Auto as part of the Super Bowl 2020 commercials. The key to the ad was Ellen asking Portia, “What do you think people did before Alexa?” You are then treated to several scenarios where people asked a variation on the name “Alexa,” to do something Alexa would be asked today. Royalty, housekeepers, court jesters, news boys, friends, White House secretaries, and more. They had names ranging from Alexine to Alessa to Alicia. Without a doubt, this was a big-budget advertisement. In fact, some of the scenarios had to be changed or deleted as they were “banned.”
Whassup Again | Budweiser Canada
Viewers in Canada were treated to a nostalgic ad honoring the original Budweiser, “Whassup?” advertisement from circa 2000. Uber and Budweiser teamed up to create a light and fun commercial showcasing technology and the importance of being safe. All of the smart home devices talk to each other, lamenting they are not watching the game, while saying in their own electronic voices, “Whassup?” and “True, true.”
Best Thing Since Sliced Bread | Little Caesars
Chaos reigns at Sliced Bread Headquarters when Rainn Wilson, CEO at Sliced Bread, learns that it is no longer the best thing in one of the funniest Super Bowl 2020 commericials. Now, the new best thing, is Little Caesars’ pizza delivered right to your home. Funny scenes erupt with ideas like magnetic bread, sparkle bread, and insurance bread. Then multiple quick cut scenes show the CEO (Wilson) starting to have a nervous break down. The ad ends with a fun twist.
Famous Visitors | Walmart
Walmart has a press release on its website titled, Walmart Makes Pickup “Famous” with First-Ever Big Game Commercial. Here’s the press release:
What better way to show off the out-of-this-world convenience of Walmart’s Pickup service than the biggest television event of the year! For the first time ever, Walmart will be airing an ad during the Big Game with the help of some familiar visitors.
Famous Visitors brings 12 “visitors” from popular TV shows and movies – and their creative transportation methods – together for the first time ever as they touch down on Earth to conveniently pick up everything they need curbside at Walmart.
From Flash Gordon and Buzz Lightyear making their way to Earth to Bill S. Preston, Esq. of Bill & Ted’s Excellent Adventure arriving to a Walmart parking lot via his iconic telephone booth, these famous visitors all travel long ways – even across the galaxy – to experience the out-of-this-world convenience of Pickup.
We pulled out all of the stops for our first Big Game commercial, bringing in many more characters and vessels from other beloved intergalactic entertainment properties, including Arrival, Blade Runner, Guardians of the Galaxy, The LEGO Movie, Mars Attacks, Marvin the Martian, Men in Black, Star Trek and my favorite, Star Wars.
Anthony Anderson’s Mama | T-Mobile 5G Network
Anthony Anderson’s Mama (his real Mama) tests her new phone on T-Mobile’s 5G network everywhere, and insists on calling her son to let him know. She calls him from the pie shop, the park, the aquarium, from inside the parking garage, from the beach, in the elevator, in the movie theater, from her kitchen, and from the club. Very funny. The commercial illustrates how versatile the 5G network is.
Here are some fun Super Bowl facts from Forbes:
- Super Bowl 2020 commercials averaged $5.6 million for a :30, a record high
- 2019 Super Bowl averaged 98.3 million viewers
- 2019, 46% of the Super Bowl audience was female. It was the highest rated program of the year with kids (18.6), teens (21.6) and every other age group
- 2019, 32.2 million social media interactions across Facebook, Instagram and Twitter
- Next to Thanksgiving, more food is consumed by Americans on Super Bowl Sunday than on any other day of the year
- Super Bowl weekend is the second biggest week of grilling after the Fourth of July
What were your favorite Super Bowl 2020 commercials? and “Why?” Was it the message, the actors/actresses, the comedy, brand (your loyalty), music, emotional quality/how it made you feel, or ??
MORE POSTS WITH COMMERCIALS
- Best Commercials & Why – Super Bowl 2018 (read & watch)
- Best Commercials & Why – Super Bowl 2019 (read & watch)
- Just Ok? Well-Messaged and Funny Ads from AT&T (read & watch)
- All blog posts with commercials (read & watch)
Photography Source: Wikimedia