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Happy Veterans Day 2015

Veterans Day vs. Memorial Day The following text was copied from the US Navy website: First, you may be asking yourself, “What’s the difference between Veterans Day and Memorial Day?”…

Ira KoretskyNovember 11, 2015

visual words with playful metaphor designs of the words smile, drop, idea, sliced, and cough

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Use Visual Words in Your Story to Improve Dramatically Your Impact

People who love to tell stories... the good storytellers... think in visual ways. When they create stories in their minds, they transform words into engaging and memorable experiences. Experiences that…

Ira KoretskyNovember 2, 2015

Exhibitor at a conference, booth babe, booth hunk, need and importance of smiling to attract visitors

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Conference Exhibitor? A Smile is Your Best Secret Weapon

I was at a conference recently. After attending the last session of the day, which was at 4pm, I hurried over to the exhibit hall, as it was closing in…

Dave MichaelsOctober 15, 2015

the wilted spinach test - woman preparing a meal with spinach - ensure your messages relate and resonate with your audience

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The Wilted Spinach Test – Do Your Content and Messages Relate and Resonate?

I was at lunch today with a long-time client, Diane. Per usual, the waiter shared the specials of the day. I asked him about the glazed salmon entrée. He smiled…

Ira KoretskySeptember 16, 2015

People will forget what you said, people will forget what you did, people will never forget how you made them feel.

Maya Angelou | American poet, singer, memoirist, civil rights activist | born Marguerite Annie Johnson | 1928 - 2014

article from the national wood product and container association - three communication strategies to attract and keep great customers

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3 Communication Strategies to Attract and Keep Great Customers

Backstory: I had the honor and pleasure of doing a keynote program for the National Wood Pallet and Container Association annual conference (NWPCA) in 2014. I have known Brent, the…

Ira KoretskySeptember 5, 2015

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In LinkedIn, What Kind of Profile Picture Should I have?

As an Army veteran, I'm a member of several military and veteran related LinkedIn groups. Recently someone posted an article titled, "19 Terrible LinkedIn Mistakes You're Making." In the comments,…

Ira KoretskyAugust 26, 2015

United Nations' interpreter in booth ensuring no communication misunderstandings

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Speaking Internationally? Reduce Your Content by as Much as 50%

Imagine you are delivering your standard one-hour presentation. This is what you would expect from your audience: Understand most of what you say, very quickly Appreciate your humor Not think…

Ira KoretskyAugust 10, 2015

black and white, 6 cowboy ranch herders all on horseback, smiling at the camera, all supposed to work together like good consultants, like the consultants at EDS

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Consultants are Like Cat Herders, One of the Funniest Super Bowl Commercials… Ever

If you are a consultant, were a consultant, work with consultants, then you will definitely laugh at the EDS commercial from 2000. It is a great metaphor with a great…

Ira KoretskyAugust 5, 2015

word cloud, hundreds of figure of speech, large text of procatalepsis

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Procatalepsis – Anticipating Your Audience’s Objections

Procatalepsis is a Figure of Impact for improving persuasion and influence. As a betting person, I would bet you one billion Monopoly® dollars, you use Procatalepsis frequently, likely as much…

Ira KoretskyJuly 21, 2015

THE Expected Experience

Happy Veterans Day 2015

Use Visual Words in Your Story to Improve Dramatically Your Impact

Conference Exhibitor? A Smile is Your Best Secret Weapon

The Wilted Spinach Test – Do Your Content and Messages Relate and Resonate?

People will forget what you said, people will forget what you did, people will never forget how you made them feel.

3 Communication Strategies to Attract and Keep Great Customers

Speaking Internationally? Reduce Your Content by as Much as 50%

Consultants are Like Cat Herders, One of the Funniest Super Bowl Commercials… Ever

Procatalepsis – Anticipating Your Audience’s Objections

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THE Expected Experience

People will forget what you said, people will forget what you did, people will never forget how you made them feel.

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