2015

Be a customer detective - image has portroit of Agatha Christie's Hercule Poirot, David Suchet

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Customer Detectives are Key to Your Survival and Growth – Guest, Darcy Bevelacqua

I am a customer detective. I help companies understand more about their customers so they can help them connect to their brands. Understanding customers requires that you find “clues” across…

Guest AuthorJuly 7, 2015

I find that most people know what a story is until they sit down to write one.

Flannery O'Connor | Considered one of America's greatest fiction writers and essayists | 1925 - 1964

People's perception is typically dominated by what their eyes see.

Charles Spence | PhD, Professor of Experimental Psychology | University of Oxford

we eat with our eyes - our perception leads us - master chefs prepare pumpkin soup

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Pass the 3-Second Test by Following Advice from Master Chefs

In the two study's below, Charles Spence, PhD, Professor of Experimental Psychology, was a co-author. He wrote, "People's perception is typically dominated by what their eyes see." As such, when…

Ira KoretskyJune 22, 2015

Blog

Happy Father’s Day 2015

To all of the fathers and grandfathers, thank you for being good role models, caring and nurturing us, and inspiring us to be the best versions of ourselves. My dad…

Ira KoretskyJune 21, 2015

Ira Koretsky and Bhavest Bhagat after their keynote to ISACA. Standing side-by-side, smiling, with title slide in the background

Blog

Awakening the Hidden “Risk Giant” in You – Keynote with ISACA

Bhavesh Bhagat from Confident Governance, and I co-presented a keynote presentation at the annual ISACA DC conference. ISACA is an association of IT, Audit, Security & Risk Management, and Cyber…

Ira KoretskyJune 11, 2015

Get your facts first, and then you can distort them as much as you please.

Mark Twain / born Samuel Langhorne Clemens / American writer, humorist, entrepreneur, lecturer / 1835 - 1910

business cartoon illustrating humor with two cavemen exchaning rock business cards, asking what do you do

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Humor is a controversial subject. Most public speaking experts suggest avoiding humor. We couldn't disagree more! The undeniable fact is... worldwide, people love to laugh. So…why can’t we include humor?…

Ira KoretskyJune 8, 2015

relaxed or lazy ceo, fingers intertwined behind his head, overlooking beautiful skyline

Blog

Great CEOs are Lazy – Guest, Jim Schleckser

Friend and colleague Jim Schleckser, writes some great CEO and executive communication-focused articles. I really liked this one and thought to share it. At the end are some links for…

Guest AuthorJune 2, 2015

Blog

Happy Mother’s Day 2015

To all of the mothers and grandmothers, thank you for being good role models, caring and nurturing us, and inspiring us to be the best versions of ourselves. All that…

Ira KoretskyMay 10, 2015

Customer Detectives are Key to Your Survival and Growth – Guest, Darcy Bevelacqua

I find that most people know what a story is until they sit down to write one.

People's perception is typically dominated by what their eyes see.

Pass the 3-Second Test by Following Advice from Master Chefs

Happy Father’s Day 2015

Awakening the Hidden “Risk Giant” in You – Keynote with ISACA

Get your facts first, and then you can distort them as much as you please.

Tip – Use Humor (Always)

Great CEOs are Lazy – Guest, Jim Schleckser

Happy Mother’s Day 2015

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2015

Customer Detectives are Key to Your Survival and Growth – Guest, Darcy Bevelacqua

I find that most people know what a story is until they sit down to write one.

People's perception is typically dominated by what their eyes see.

Pass the 3-Second Test by Following Advice from Master Chefs

Happy Father’s Day 2015

Awakening the Hidden “Risk Giant” in You – Keynote with ISACA

Get your facts first, and then you can distort them as much as you please.

Tip – Use Humor (Always)

Great CEOs are Lazy – Guest, Jim Schleckser

Happy Mother’s Day 2015

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