Academy of Better Communicators

Your Expertise Changes Everything. Your Communication Determines Who Listens.

You solve problems others can’t even define. Your analysis reveals million-dollar insights. Your recommendations could revolutionize how your organization competes. Now imagine this: Every stakeholder instantly grasps your brilliance. Every presentation generates immediate buy-in. Every email drives decisive action. Every meeting moves your initiatives forward. This is your next level of impact. The Academy of Better Communicators ™ (ABC) transforms how leaders influence, persuade, and drive change.

Great Communicators Amplify their Expertise

You don’t need to simplify your technical mastery. You need to amplify its accessibility. When you transform specifications into strategic narratives, skeptics into champions, and data into decisions—your influence expands exponentially. The most successful technical leaders master this integration. They ensure brilliant solutions get implemented. Funded. Celebrated.

The Research Confirms What You Already Know

MIT research shows the brain recognizes images in 13 milliseconds (M. Potter). We retain 65% of visual information after three days versus 10% of text (J. Medina). Decision-makers remember stories 22 times more than statistics (J. Bruner). Ineffective communication is the underlying reason for workplace failures (Fierce, Inc.). Communication ranks as the #1 most critical power skill globally (PMI).

Here’s what this means for you:  When you combine your technical excellence with strategic communication, you multiply your impact. Your expertise gains the voice it deserves. Your ideas get the implementation they merit.

You’re Ready for The Academy

Based on 20+ years of coaching Fortune 100, Government, and Non-Profit leaders, Ira Koretsky, CEO of The Chief Storyteller^®, created  The Academy of Better Communicators ™ specifically for professionals who think in systems, data, and logic. This exclusive monthly program combines:

• Proven frameworks that work for analytical minds
• Real practice using your actual challenges and communication materials
• Personalized coaching for your specific situations
• Peer learning with other technical leaders

Month by month, you’ll master the communication skills that transform expertise into influence, ideas into action, and technical excellence into leadership impact. Your excellence deserves to be amplified. Your ideas deserve to drive change. Your leadership deserves to inspire others.

Better Engagement. Better Performance. Better Leaders.

For 25+ years, Ira has coached and trained leaders at Microsoft, Lockheed Martin, T-Mobile, Federal Agencies, and more. They’ve won $515M contracts, quadrupled revenue, and transformed entire divisions—not by changing their expertise, by amplifying how they communicate it.

Here are three quick success stories:

• Quadrupled TCIG revenue in 6 months.  Mike, CEO, dramatically improved his storytelling for sales, storytelling for leaders, and customer success storytelling skills. Result:  4X growth.
• Transformed Fortune 50 Leader.  Sanjay, Vice President, achieved breakthrough outcomes with his 800+ global team through better all-hands meetings, C-suite presentations, and strategic messaging (name changed).
• Mission Accomplished.  Blane, Executive Director, mastered presentations, success stories, and data storytelling. Result: FEDLINK (Library of Congress) became the procurement Executive Agent for $515M+ in information products.

What Leaders Say

You eat the lunches of the other communication training firms. I learned more hands-on and immediately applicable techniques than with the other guys—and I have been to several of them. Working with you has made a huge difference with our online events.
— Wayne Jackson, Charles Schwab

Our business isn’t easy for an outsider to understand. Your pre-interviews and homework really made the difference. I came away with specific suggestions that I could incorporate immediately – without having to buy into a brand new way of going about my day.
— Nicole Halloran, Appleton Coated

Ira Koretsky, CEO, The Chief Storyteller® — At a Glance

• 41,173+ people inspired globally
• 590+ keynotes and workshops delivered in more than 111 cities
• Customers in 14 countries
• 10+ years as an Adjunct Professor, University of Maryland Business School

Monthly Training Agenda

Transform Technical Excellence Into Business Impact

Each monthly session addresses the unique communication challenges faced by your team. And turns these challenges into mastered skills. Ira collaborates with you to tailor every 90-minute training to your industry context and goals. Your actual challenges and communication materials become practice exercises.

The structured four-part format delivers concrete results. Here’s how we accelerate your communication mastery:

Example Learning Modules

Choose Your Communication Learning Path

First, members complete a communication assessment. Then, Ira works with your leadership team to select from the more than 50 modules to develop an optimal learning path for your members. Every module builds specific muscles for translating technical excellence into leadership influence. Choose your starting point. Chart your progression. Transform at your pace.

Here are some options for a typical learning path. In collaboration with Ira, you select the modules and the order of delivery.

Foundation

Months 1 to 3
Master personal communication fundamentals every leader needs.

• Better Tomorrow Message ™ – Make every title and subject line count
• The Great Email Framework ™ – Effective emails that generate action
• The Great Stories Framework ™ for Leaders – Influence, persuade, and inspire

Activation

Months 4 to 6
Apply skills to daily challenges.

• The Great Q+A Framework ™ – Handle questions with confidence
• The Great Presentation Framework ™ – Be memorable, be engaging, and inspire action
• The Great Data Stories Framework ™ for Leaders – Transform data into decisions

Integration

Months 7 to 9
Blend technical expertise with communication excellence.

• The 1-2-5-10 Framework ™ – Be ready to communicate in any timed situation
• The Great All-Hands Meeting Framework ™ – Engage, connect, and inspire your teams
• Executive Presence – Own the room, confidently

Elevation

Months 10 to 12
Blend technical expertise with communication excellence.

• The System of Credibility ™ for Thought Leaders – Build your professional brand
• The Great All-Hands Meeting Framework ™ – Engage, connect, and inspire your teams
• The Great Presentation Framework ™ for Board Meetings – Brief with impact

Can’t find exactly what you need? Ask Ira for his list of 50+ modules. He can also create custom modules for your needs and can combine modules to match your goals.

Example Resources

Your Communication Toolkit Grows Every Month

Members receive a variety of learning resources every month. These resources represent 20+ years of identifying precisely what leaders need to build their communication muscles for translating technical excellence into business impact.

Presentation

Receive a PDF of the PowerPoint presentation.

Frameworks

Proven Systems that Work.  Structured blueprints guide you through communication challenges. Each framework provides immediately practical, fill-in-the-blank templates. Based on 20+ years of working with Fortune 500 executives, these frameworks break down tasks into manageable steps. Flexible enough for your unique situation, structured enough for consistent results. Examples:

• FG01-001, The Great Elevator Pitch Framework ™
• FG03-001, The Great Stories Framework ™
• FG03-003, The Great Success Stories Framework ™ 
• FG03-010, The Great Stories Framework ™ for Leaders
• FG04-020, The Great Presentations Framework ™
• FG16-001, The Great Data Stories Framework ™
• FG06-021, The Great Email Framework ™
• FG06-025, The Great Q+A Framework™
• FG25-001, The System of Credibility ™ for Thought Leadership

Resource Guides

Comprehensive Communication References.  In-depth guides contain 100+ pages of tips, techniques, examples, how-to’s, and proven strategies. Each guide serves as your desktop reference. Real before-and-after examples show you exactly what works. Practical wisdom from decades of corporate, government, and non-profit experience. Examples:

• RG03-001, Story Idea Generator ™
• RG05-003, Open + Close Presentations with 350+ Ideas
• RG12-001, The Big Book of Positive Words ™
• RG12-005, Better Communications Resource Guide ™
• RG12-050, American Slang — Making Buzzword Bingo Work For You, Vol. 1

Tools + Worksheets

Ready-to-Use Templates.  Single-topic templates streamline your communication preparation. Build your communication knowledge, skills, and tools systematically. No more starting from scratch. These practical tools save you hours of development time. Examples:

• TW03-006, Story Library – Customer Success Stories
• TW03-032, Story Library – Personal Stories
• TW03-050, 8 Must-Have Stories for Leaders
• TW04-002, Know Your Audience
• TW04-004, Presentation Timeline

Tip Guides

Quick-Access Professional Insights.  Focused resources under 50 pages for when you need answers fast. Pure techniques and actionable tips without lengthy explanations. Your quick reference when time matters most. Examples:

• TG01-001, 10 Tips for Developing Compelling Elevator Pitches
• TG03-001, 50 Tips for Developing Memorable Stories
• TG03-020, Accelerate Engagement with High Impact Customer Success Stories
• TG04-051, 18 Unforgettable Ways to Start Your Presentation
• TG06-005, 25 Tips for Better Emails
• TG06-015, Write for Readability — Write at the 10th Grade;
• TG10-010, 10 Best Practices for a Compelling LinkedIn Profile

SUCCESS STORIES / PAST PERFORMANCE

Photography Source:  University of Maryland
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