JOHN’S CHALLENGE, EVP, SALES & MARKETING

Create a sales-driven and audience-centered winning message theme and presentation.

The Chief Storyteller®’s Solution

  • Helped firm develop a more compelling business story. Facilitating a number of senior leadership brainstorming sessions, we condensed several technical themes into one powerful value proposition, its new Better Tomorrow MessageTM
  • Focused new presentation on a brand new set of visually compelling “metaphor” photographs

Results

  • John’s firm won a $94M contract with the Federal government
  • It was the first time in the firm’s history the executive team unanimously agreed to one message
  • “Above and Beyond,” its new value proposition/Better Tomorrow MessageTM, is synchronized across its website, employee handbook, presentations, proposals, brochures, and other sales and marketing materials

SERVICES & SOLUTIONS PROVIDED

  • Strategic Messaging
  • Value Proposition / Better Tomorrow MessageTM
  • Capabilities Presentation / Sales Presentation
  • Marketing Communication
  • Presentation Design
  • Business Storytelling