Successful Exit. ~$70M Family-Owned Business

Paula’s* Challenge, CEO, Acme Industries*

Create an engaging and compelling M&A presentation for prospective acquirers. XYZ Company* is a 41-year-old, family-owned, B2C company. XYZ has ~200 employees, ~$70M in annual sales, and ~50% in gross margins.

The Chief Storyteller®’s Solution

• We interviewed the leadership team and built message maps anchored in Acme’s 41-year story.
• Applying The Great Presentation Framework™, The Great Story Framework™, and The Great Data Stories Framework™, we developed a complete M&A communications suite:  CIM-aligned value proposition, elevator pitch, executive bio, key questions with answers, and acquirer presentation.
• Coached Paula on storytelling, sensitive Q&A, interview preparation, and public speaking for acquirer conversations.
• Every message positioned Acme as a premium asset. Not a transaction.

Results

• Paula successfully sold Acme Industries* to the ~$2.5 Billion market leader
• The number one competitor paid full price. Forty-one years of family success stories.
• The right buyer.
• Employed a variety of tools to develop their investor presentation, including The Great Story Framework™, The Great Data Stories Framework™, and The Great Presentation Framework™
• “Thank you. Your coaching was key. And you were instrumental in our success.” – Paula’s* Challenge, CEO, Acme Industries* (Anonymized)