Inspire Action from our Prospects

MARTIN’S CHALLENGE, SVP/MANAGING DIRECTOR, NFUSION/COMPANIES OF NASSAL

“Develop a story-based, sales capabilities presentation and website, to inspire action from our three types of prospects. We needed a complete package of concept, visuals, and script.”

THE CHIEF STORYTELLER®’S SOLUTION

• Ira Koretsky worked with the nFusion team to develop a powerful brand statement/elevator pitch of “We deliver destinations”
• New Better Tomorrow Message™ anchored all of its sales and marketing materials
• Storyboarded presentation and website flow and layouts, then identified compelling visuals
• Collaborated on a conversational, story-driven narrative to presentation
• Employed a variety of tools to help accelerate sales success. Tools include The Great Stories Framework™ for Success Stories, Story Library, and The Great Elevator Pitch Framework™

RESULTS

• “Ira is not just a should have, Ira is a must have. This was the second time we engaged him for strategic messaging and storytelling. Once again, he ‘magically’ identified our value prop and messages ALL of us readily got behind. The visuals are engaging and talk track compelling. Within a month of using these new tools, we are opening new doors, being invited back, and asked to submit proposals.”
• nFusion now has an engaging and compelling sales presentation that is opening new doors