Source: Courtesy of The Water Works, Copyright 2023 (updated), All Rights Reserved.
KURTIS’ CHALLENGE, CEO & FOUNDER
- Kurtis and Ira met at a regional tech accelerator event. Kurtis shared his passion for designing and building water features, water environments, and water fountains. His expertise garnered two international design-build awards
- He challenged Ira to create a sales-driven, audience-centered winning theme and sales presentation for its corporate, association, and government prospects from around the world
- Simplify and synchronize a highly complex set of messages for this small, fast-growing company
The Chief Storyteller®’s Solution
- Facilitated several executive and team brainstorming sessions
- Condensed several complex and technical themes and messages into one, powerful metaphor-centered story
- Synchronized its new Better Tomorrow Message TM across all of its human resources, sales, marketing, and customer service materials
- Developed a more compelling and more engaging sales presentation that closes deals
- Designed a set of compelling “metaphor” photographs that visually told its brand story
Results
- Doubled their typical deal size. Within just a few months of engaging with us, The Water Works won a prestigious ~1M contract from the Library of Congress.
- The team now has a credible, personal, and powerful brand story for any business setting and any audience.