Adapt Sales Materials to the United States’ Way

CHRISTIAN’S CHALLENGE, SENIOR VICE PRESIDENT OF SALES, OXYA

Christian, the North American SVP, and Ira Koretsky met at a networking event. Christian shared that oXya was headquartered in France. And his two primary goals were:

1. Create sales stories and messages that resonate with U.S. audiences
2. Adapt our existing sales and marketing tools to the United States’ way of doing business

THE CHIEF STORYTELLER®’S SOLUTION

• Ira Koretsky worked with Christian to first differentiate the oXya value proposition/Better Tomorrow Message ™
• Employed a variety of tools to help Christian accelerate his sales success. Tools include The Great Sales Story Framework™, The Great Success Stories Framework™, The Great Data Stories Framework™, Story Library, The Great Presentation Framework™, The Great Elevator Pitch Framework™, System of Credibility™

RESULTS

• Increased click-throughs by more than 50%
• Increased response rates by more than 80%
• Increased first call engagement by more than 75%
• Increased revenue in the first five months
• “Your messaging and storytelling ideas and insights lifted prospecting and sales. Overall, you successfully ensured oXya’s market entry into the United States.”