JAMIE’S CHALLENGE, DIRECTOR OF DEVELOPMENT, ALTUM

Dramatically increase proposal win rate while decreasing proposal preparation time.

The Chief Storyteller®’s Solution

  • Revamped the relationship building process at Altum, from first touch through proposal delivery
  • Revised proposal content and key messages
  • Reorganized proposal structure to be more client-centered
  • Reworked presentation and delivery
  • Refocused messaging from “About Altum” to “It’s all about them”
  • Revised language and key messages in their success stories / past performance

Results

  • Altum won its largest and first international client
  • Grew revenue $3 million to $9.5 million
  • Achieved 100% success rate in proposals going to final decision round

SERVICES & SOLUTIONS PROVIDED

  • Marketing Communication
  • Messaging & Positioning
  • Proposal Design
  • Content Development
  • Success Story / Past Performance
  • Value Proposition / Better Tomorrow MessageTM
  • Win Themes
  • Business Storytelling