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JAMIE’S CHALLENGE, DIRECTOR OF DEVELOPMENT, ALTUM
The Chief Storyteller team® was tasked with a variety of sales and marketing activities to help them achieve their goals. One of the top priorities as shared by Jamie was to, “dramatically increase our proposal win rate. And at the same time, decrease proposal prep time”
The Chief Storyteller®’s Solution
- Revamped the relationship-building process at Altum, from first touch through proposal delivery
- Revised proposal content and key messages
- Reorganized proposal structure to be more client-centered
- Reworked presentation and delivery
- Refocused messaging from “About Altum” to “It’s all about them”
- Revised language and key messages in their success stories / past performance
- Employed a variety of tools to help Mike accelerate his sales success. Tools include The Great Stories Framework™ for Success Stories, Story Library, The Great Presentation Framework™, and The Great Elevator Pitch Framework™
Results
- Altum won its largest and first international client
- Grew revenue $3 million to $9.5 million
- Achieved 100% success rate in proposals going to final decision round
SERVICES & SOLUTIONS PROVIDED
- Marketing Communication
- Messaging & Positioning
- Proposal Design + Win themes
- Content Development
- Success Stories / Past Performance
- Elevator Pitch / Value Proposition / Better Tomorrow Message TM
- Business Storytelling